Facebook made a broad set of changes to attribution settings following Apple’s iOS 14 update in early 2021. Some of the changes have the potential to cause discrepancies when reporting Facebook Ads data in My Pro Metrics.
These errors occur at the query level in My Pro Metrics. Every affected query should be individually updated. Use the instructions below to find the specific steps for your impacted query.
To change the conversion attribution setting in our data destinations:
- In Google Sheets, Excel, Power BI, and Query Manager: Select a Facebook Ads query to modify and go to Options in the sidebar.
- In Looker Studio: Go to the Edit connection view.
- For data warehouse transfers: Go to General settings in the transfer configuration view.
