My Pro Metrics brings all your Facebook Ads data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure
537 metrics243 dimensionsCustom fieldsSearch fields×
ACCOUNT DETAILS #
| profileField labelAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| profileIDField labelAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| business_nameField labelBusiness nameField typedimensionData typestring.text.value |
| business_country_codeField labelBusiness countryField typedimensionData typestring.geo.country.twolettercode |
| business_cityField labelBusiness cityField typedimensionData typestring.geo.city |
| account_statusField labelAccount statusField typedimensionData typestring.text.value |
| account_edit_linkField labelAccount edit linkDescriptionLink to edit the Facebook Ads accountField typedimensionData typestring.text.url |
| currencyField labelAccount currencyField typedimensionData typestring.text.value |
| timezone_nameField labelAccount timezoneField typedimensionData typestring.text.value |
| timezone_idField labelAccount timezone IDField typedimensionData typestring.text.value |
| timezone_offset_hours_utcField labelAccount timezone offset from UTCField typedimensionData typeint.number.value |
| usersField labelAccount usersField typedimensionData typestring.text.value |
| spend_capField labelAccount spend capField typedimensionData typefloat.currency.value |
| amount_spentField labelAccount amount spentField typedimensionData typefloat.currency.value |
| balanceField labelAccount balanceField typedimensionData typefloat.currency.value |
| funding_source_detailsField labelAccount funding sourceField typedimensionData typestring.text.value |
ACTION/CONVERSION #
| ActionTypeWithCustomLabelsField labelAction typeDescriptionThe kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their labelField typedimensionData typestring.text.value |
| ActionTypeField labelAction type (with custom conv. IDs)DescriptionThe kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their ID numberField typedimensionData typestring.text.value |
| ActionTargetIDField labelAction target IDField typedimensionData typestring.text.value |
| ActionDeviceField labelAction deviceField typedimensionData typestring.text.value |
| ActionCanvasComponentNameField labelCanvas component nameField typedimensionData typestring.text.value |
AD DETAILS #
| ad_nameField labelAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| ad_idField labelAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| adstatusField labelAd status (effective status)Field typedimensionData typestring.text.value |
| ad_tagsField labelAd tagsDescriptionList of tags assigned to your adField typedimensionData typestring.text.value |
| desktop_feed_preview_urlField labelAd preview URL: desktop feedDescriptionURL to a preview of the ad, as seen in the desktop feed standard placementField typedimensionData typestring.text.value |
| facebook_story_preview_urlField labelAd preview URL: Facebook storyDescriptionURL to a preview of the ad, as seen in the Facebook story mobile placementField typedimensionData typestring.text.value |
| right_column_preview_urlField labelAd preview URL: right columnDescriptionURL to a preview of the ad, as seen in the right column standard placementField typedimensionData typestring.text.value |
| mobile_feed_preview_urlField labelAd preview URL: mobile feedDescriptionURL to a preview of the ad, as seen in the mobile feed standard placementField typedimensionData typestring.text.value |
| instagram_preview_urlField labelAd preview URL: InstagramDescriptionURL to a preview of the ad, as seen in the Instagram standard placementField typedimensionData typestring.text.value |
| instagram_story_preview_urlField labelAd preview URL: Instagram storyDescriptionURL to a preview of the ad, as seen in the Instagram Story placementField typedimensionData typestring.text.value |
| mobile_banner_preview_urlField labelAd preview URL: mobile bannerDescriptionURL to a preview of the ad, as seen in the mobile banner placementField typedimensionData typestring.text.value |
| mobile_interstitial_preview_urlField labelAd preview URL: mobile interstitialDescriptionURL to a preview of the ad, as seen in the mobile interstitial placementField typedimensionData typestring.text.value |
| adconfigured_statusField labelAd configured statusField typedimensionData typestring.text.value |
| adbid_infoField labelAd bid infoField typedimensionData typestring.text.value |
| adcreative_idField labelAd creative IDField typedimensionData typestring.text.value |
| creative_nameField labelAd creative nameField typedimensionData typestring.text.value |
| creative_titleField labelAd titleField typedimensionData typestring.text.value |
| creative_bodyField labelAd bodyField typedimensionData typestring.text.value |
| creative_object_typeField labelObject typeField typedimensionData typestring.text.value |
| creative_call_to_action_typeField labelCall-to-action typeField typedimensionData typestring.text.value |
| creative_thumbnail_urlField labelAd creative thumbnail URLField typedimensionData typestring.text.url |
| creative_image_urlField labelAd creative image URLField typedimensionData typestring.text.url |
| creative_imageField labelAd creative imageField typedimensionData typestring.text.formulaDestinationsGoogle Sheets |
| destinationURLField labelDestination URLField typedimensionData typestring.text.url |
| creative_link_urlField labelInternal destination URLField typedimensionData typestring.text.url |
| creative_object_urlField labelExternal destination URLField typedimensionData typestring.text.url |
| creative_url_tagsField labelURL tagsField typedimensionData typestring.text.value |
| creative_template_urlField labelTracking template URLField typedimensionData typestring.text.url |
| adtracking_specsField labelTracking specsField typedimensionData typestring.text.value |
| adconversion_specsField labelConversion specsField typedimensionData typestring.text.value |
| adreview_feedbackField labelReview feedbackField typedimensionData typestring.text.value |
| utm_sourceField labelSource (utm)DescriptionValue of the utm_source parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_mediumField labelMedium (utm)DescriptionValue of the utm_medium parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_campaignField labelCampaign (utm)DescriptionValue of the utm_campaign parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_contentField labelContent (utm)DescriptionValue of the utm_content parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_termField labelTerm (utm)DescriptionValue of the utm_term parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
AD SET DETAILS #
| adset_nameField labelAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| adset_idField labelAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adsetstatusField labelAd set status (effective status)Field typedimensionData typestring.text.value |
| adset_tagsField labelAd set tagsDescriptionList of tags assigned to your ad setField typedimensionData typestring.text.value |
| ad_group_edit_linkField labelAd set edit linkDescriptionLink to edit the ad set in Facebook AdsField typedimensionData typestring.text.url |
| adsetconfigured_statusField labelAd set configured statusField typedimensionData typestring.text.value |
| bidtypeField labelBid typeField typedimensionData typestring.text.value |
| bidamountField labelBid amountField typedimensionData typefloat.currency.value |
| bid_strategyField labelBid strategyDescriptionBid strategy for this ad set when you use AUCTION as your buying typeField typedimensionData typestring.text.value |
| bidinfoField labelAd set bid infoField typedimensionData typestring.text.value |
| adsetstart_timeField labelStart dateField typedimensionData typestring.time.date |
| adsetend_timeField labelEnd dateField typedimensionData typestring.time.date |
| adsetstart_time_exactField labelStart date & timeField typedimensionData typestring.text.value |
| adsetend_time_exactField labelEnd date & timeField typedimensionData typestring.text.value |
| adsetdaily_budgetField labelDaily budgetField typedimensionData typefloat.currency.value |
| adsetlifetime_budgetField labelLifetime budgetField typedimensionData typefloat.currency.value |
| lifetime_min_spend_targetField labelLifetime minimum spend targetDescriptionLifetime minimum spend target for an ad set defined in your account currency. You must specify the lifetime budget at the ad campaign levelField typedimensionData typefloat.currency.value |
| lifetime_spend_capField labelLifetime spend capDescriptionDaily spend cap of the ad set defined in your account currency. You must specify the daily budget in the campaignField typedimensionData typefloat.currency.value |
| adsetbudget_remainingField labelBudget remainingField typedimensionData typefloat.currency.value |
| adsettargetingField labelTargetingField typedimensionData typestring.text.value |
| adsettargeting_age_maxField labelTargeting maximum ageDescriptionMaximum of age range defined by user for ad set targeting. A breakdown of the data in the “Targeting” dimensionField typedimensionData typeint.number.value |
| adsettargeting_age_minField labelTargeting minimum ageDescriptionMinimum of age range defined by user for ad set targeting. A breakdown of the data in the “Targeting” dimensionField typedimensionData typeint.number.value |
| adsettargeting_geo_location_countriesField labelTargeting country locationDescriptionCountries defined by user for ad set targeting. A breakdown of the data in the “Targeting” dimensionField typedimensionData typestring.text.value |
| adsettargeting_geo_location_country_groupsField labelTargeting country groupsDescriptionCountry groups defined by user for ad set targeting. A breakdown of the data in the “Targeting” dimensionField typedimensionData typestring.text.value |
| adsettargeting_geo_location_typeField labelTargeting location typeDescriptionLocation types defined by user for ad set targeting. A breakdown of the data in the “Targeting” dimensionField typedimensionData typestring.text.value |
| adsetpromoted_objectField labelPromoted objectField typedimensionData typestring.text.value |
| optimization_goalField labelAd set optimization goalDescriptionThe optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the adsField typedimensionData typestring.text.value |
APP ACTIONS #
| action_games.playsField labelGame playsField typemetricData typeint.number.value |
| action_app_engagementField labelDesktop app engagementsField typemetricData typeint.number.value |
| action_app_installField labelDesktop app installsField typemetricData typeint.number.value |
| action_app_storyField labelDesktop app story engagementsField typemetricData typeint.number.value |
| action_app_useField labelDesktop app usesField typemetricData typeint.number.value |
| action_credit_spentField labelCredit spendsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_achievement_unlockedField labelMobile app achievements unlockedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_payment_infoField labelMobile app adds of payment infoField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_to_cartField labelMobile app adds to cartField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_to_wishlistField labelMobile app adds to wishlistField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_complete_registrationField labelMobile app registrations completedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_initiated_checkoutField labelMobile app checkouts initiatedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_content_viewField labelMobile app content viewsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_spent_creditsField labelMobile app credits spentField typemetricData typeint.number.value |
| action_mobile_app_installField labelMobile app installsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_level_achievedField labelMobile app levels completedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_purchaseField labelMobile app purchasesField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_rateField labelMobile app ratings submittedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_searchField labelMobile app searchesField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_activate_appField labelMobile app sessionsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_tutorial_completionField labelMobile app tutorials completedField typemetricData typeint.number.value |
| action_omni_app_installField labelOmni app installsDescriptionThe estimated number of completed app installs across all channelsField typemetricData typeint.number.value |
| action_omni_purchaseField labelOmni purchasesDescriptionThe number of purchase events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_add_to_cartField labelOmni adds to cartDescriptionThe number of add to cart events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_complete_registrationField labelOmni completed registrationsDescriptionThe number of complete registration events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_view_contentField labelOmni content viewsDescriptionThe number of view content events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_searchField labelOmni searchesDescriptionThe number of search events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_initiated_checkoutField labelOmni initiated checkoutsDescriptionThe number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_achievement_unlockedField labelOmni achievement unlocksDescriptionThe number of unlock achievement events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_activate_appField labelOmni app activationsDescriptionThe number of times your app was activated attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_level_achievedField labelOmni level completedDescriptionThe estimated number of completed level across all channelsField typemetricData typeint.number.value |
| action_omni_rateField labelOmni ratesDescriptionThe number of achieve level events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_spend_creditsField labelOmni credit spendsDescriptionThe number of spend credits events attributed to your ads, based on information received from one or more of your connected Facebook Business Tools. This does not refer to the total value of credits spentField typemetricData typeint.number.value |
| action_omni_tutorial_completionField labelOmni completed tutorialsDescriptionThe number of completed tutorial events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_omni_customField labelOmni custom actionsDescriptionThe number of custom events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| action_app_custom_event.otherField labelOther mobile app actionsField typemetricData typeint.number.value |
APP ACTIONS COST #
| cost_per_app_installField labelCost per app installField typemetricData typefloat.currency.value |
| cost_per_game_playField labelCost per game playField typemetricData typefloat.currency.value |
| cost_per_desktop_app_engagementField labelCost per desktop app engagementField typemetricData typefloat.currency.value |
| cost_per_desktop_app_installField labelCost per desktop app installField typemetricData typefloat.currency.value |
| cost_per_desktop_app_story_engagementField labelCost per desktop app story engagementField typemetricData typefloat.currency.value |
| cost_per_desktop_app_useField labelCost per desktop app useField typemetricData typefloat.currency.value |
| cost_per_credit_spend_actionField labelCost per credit spend actionField typemetricData typefloat.currency.value |
| cost_per_mobile_app_achievement_unlockedField labelCost per mobile app achievement unlockedField typemetricData typefloat.currency.value |
| cost_per_mobile_app_add_to_basketField labelCost per mobile app add to basketField typemetricData typefloat.currency.value |
| cost_per_mobile_app_add_to_wishlistField labelCost per mobile app add to wishlistField typemetricData typefloat.currency.value |
| cost_per_mobile_app_checkout_initiatedField labelCost per mobile app checkout initiatedField typemetricData typefloat.currency.value |
| cost_per_mobile_app_content_viewField labelCost per mobile app content viewField typemetricData typefloat.currency.value |
| cost_per_mobile_app_credit_spentField labelCost per mobile app credit spentField typemetricData typefloat.currency.value |
| cost_per_mobile_app_installField labelCost per mobile app installField typemetricData typefloat.currency.value |
| cost_per_mobile_app_level_completedField labelCost per mobile app level completedField typemetricData typefloat.currency.value |
| cost_per_mobile_app_payment_info_addField labelCost per mobile app payment info addField typemetricData typefloat.currency.value |
| cost_per_mobile_app_purchaseField labelCost per mobile app purchaseField typemetricData typefloat.currency.value |
| cost_per_mobile_app_rating_submittedField labelCost per mobile app rating submittedField typemetricData typefloat.currency.value |
| cost_per_mobile_app_registration_completedField labelCost per mobile app registration completedField typemetricData typefloat.currency.value |
| cost_per_mobile_app_searchField labelCost per mobile app searchField typemetricData typefloat.currency.value |
| cost_per_mobile_app_sessionField labelCost per mobile app sessionField typemetricData typefloat.currency.value |
| cost_per_mobile_app_tutorial_completedField labelCost per mobile app tutorial completedField typemetricData typefloat.currency.value |
| cost_per_other_mobile_app_actionField labelCost per other mobile app actionField typemetricData typefloat.currency.value |
APP CONVERSION VALUE #
| action_value_app_custom_event.fb_mobile_spent_creditsField labelMobile app credits spent conversion valueField typemetricData typefloat.currency.value |
| action_value_app_custom_event.fb_mobile_purchaseField labelMobile app purchases conversion valueField typemetricData typefloat.currency.value |
| action_value_app_custom_event.fb_mobile_initiated_checkoutField labelMobile app checkouts conversion valueField typemetricData typefloat.currency.value |
| action_value.credit_spentField labelCredits spent conversion valueField typemetricData typefloat.currency.value |
ATTRIBUTION #
| attribution_settingField labelAttribution settingDescriptionThe default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or accountField typedimensionData typestring.text.value |
AWARENESS #
| estimated_ad_recallersField labelEstimated ad recall lift (people)DescriptionAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness ObjectiveField typemetricData typeint.number.value |
| estimated_ad_recall_rateField labelEstimated ad recall lift rate (%)DescriptionThe rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand Awareness ObjectiveField typemetricData typefloat.number.ratio |
AWARENESS COST #
| cost_per_estimated_ad_recallersField labelCost per estimated ad recall lift (people)DescriptionThe average cost for each estimated ad recall lift. This metric is only available for assets in the Brand Awareness ObjectiveField typemetricData typefloat.currency.value |
CALLS #
| click_to_call_call_confirmField labelEstimated call confirmation clicksDescriptionThe estimated number of times the call button is clicked on a call confirmation dialogue after an ad with a call destination is clickedField typemetricData typeint.number.value |
| click_to_call_native_call_placedField labelMessenger calls placedDescriptionThe number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and JapanField typemetricData typeint.number.value |
| click_to_call_native_20s_call_connectField label20-second Messenger callsDescriptionThe number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countriesField typemetricData typeint.number.value |
| click_to_call_native_60s_call_connectField label60-second Messenger callsDescriptionThe number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countriesField typemetricData typeint.number.value |
CAMPAIGN DETAILS #
| adcampaign_nameField labelCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_idField labelCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| campaignobjectiveField labelCampaign objectiveDescriptionThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertisingField typedimensionData typestring.text.value |
| campaignstatusField labelCampaign status (effective status)Field typedimensionData typestring.text.value |
| campaign_tagsField labelCampaign tagsDescriptionList of tags assigned to your campaignField typedimensionData typestring.text.value |
| campaign_edit_linkField labelCampaign edit linkDescriptionLink to edit the campaign in Facebook AdsField typedimensionData typestring.text.url |
| campaignconfigured_statusField labelCampaign configured statusField typedimensionData typestring.text.value |
| campaignbuyingtypeField labelCampaign buying typeDescriptionThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buyingField typedimensionData typestring.text.value |
| campaignspend_capField labelCampaign spending limitField typedimensionData typefloat.currency.value |
| campaign_start_dateField labelCampaign start dateField typedimensionData typestring.time.date |
| campaign_end_dateField labelCampaign end dateField typedimensionData typestring.time.date |
| campaign_start_timeField labelCampaign start date & timeField typedimensionData typestring.text.value |
| campaign_end_timeField labelCampaign end date & timeField typedimensionData typestring.text.value |
| campaign_daily_budgetField labelCampaign daily budgetField typedimensionData typefloat.currency.value |
| campaign_lifetime_budgetField labelCampaign lifetime budgetField typedimensionData typefloat.currency.value |
| campaign_is_skadnetwork_attributionField labelIs Campaign using SKAdNetworkDescriptionFlag to indicate that the campaign will be using SKAdNetwork, which also means that it will only be targeting iOS 14.x and aboveField typedimensionData typebool |
| campaign_budget_remainingField labelCampaign budget remainingField typedimensionData typefloat.currency.value |
CAROUSEL CARD #
| ActionCarouselCardIdField labelCarousel card IDField typedimensionData typestring.text.value |
| ActionCarouselCardNameField labelCarousel card nameField typedimensionData typestring.text.value |
| carousel_card_descriptionField labelCarousel card descriptionDescriptionDescription of carousel cardField typedimensionData typestring.text.value |
| carousel_card_call_to_action_typeField labelCarousel card call to action typeDescriptionCall to action type of carousel cardField typedimensionData typestring.text.value |
| carousel_card_target_urlField labelCarousel card target URLDescriptionTarget URL of carousel cardField typedimensionData typestring.text.url |
| carousel_card_image_urlField labelCarousel card image URLDescriptionThe image URL of the carousel cardField typedimensionData typestring.text.url |
| carousel_card_imageField labelCarousel card imageDescriptionThe image of the carousel cardField typedimensionData typestring.text.formulaDestinationsGoogle Sheets |
CLICKS #
| action_link_clickField labelLink clicksField typemetricData typeint.number.value |
| unique_action_link_clickField labelUnique link clicksField typemetricData typeint.number.value |
| outbound_clicksField labelOutbound clicksDescriptionThe number of clicks on links that take people off Facebook-owned propertiesField typemetricData typeint.number.value |
| unique_outbound_clicksField labelUnique outbound clicksDescriptionThe number of people who performed an outbound clickField typemetricData typeint.number.value |
| link_CTRField labelCTR (link click-through rate)Field typemetricData typefloat.number.ratio |
| unique_link_CTRField labelUnique CTR (link click-through rate)DescriptionThe percentage of unique people who saw your ad and performed a link click. The metric is calculated as unique link clicks divided by reachField typemetricData typefloat.number.ratio |
| outbound_CTRField labelOutbound CTRField typemetricData typefloat.number.ratio |
| unique_outbound_CTRField labelUnique outbound CTRField typemetricData typefloat.number.ratio |
| ClicksField labelClicks (all)Field typemetricData typeint.number.value |
| UniqueClicksField labelUnique clicks (all)Field typemetricData typeint.number.valueAggregationNon-aggregatable metric |
| CTRField labelCTR (all)Field typemetricData typefloat.number.ratio |
| UCTRField labelUnique CTR (all)Field typemetricData typefloat.number.ratio |
CLICKS COST #
| CPLCField labelCPC (link)Field typemetricData typefloat.currency.value |
| UCPLCField labelCost per unique link clickField typemetricData typefloat.currency.value |
| CPOCField labelCost per outbound clickField typemetricData typefloat.currency.value |
| UCPOCField labelCost per unique outbound clickField typemetricData typefloat.currency.value |
| CPCField labelCPC (all)Field typemetricData typefloat.currency.value |
| UCPCField labelCost per unique click (all)Field typemetricData typefloat.currency.value |
COLLABORATIVE ADS #
| omni_add_to_cart_shared_itemField labelOmni adds to cart (shared item)DescriptionThe number of add to cart events that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business ToolsField typemetricData typeint.number.value |
| catalog_segment_action_app_custom_event_fb_mobile_add_to_cartField labelMobile app adds to cart (shared item)DescriptionThe number of times at least one shared item was added to a shopping cart in your partner’s mobile app that were recorded as app events and attributed to your adsField typemetricData typeint.number.value |
| catalog_segment_action_offsite_conversion_fb_pixel_add_to_cartField labelWebsite adds to cart (shared item)DescriptionThe number of add to cart events that contain at least one shared item tracked by the pixel on your partner’s website and attributed to your adsField typemetricData typeint.number.value |
| omni_content_view_shared_itemField labelOmni content view (shared item)DescriptionThe number of view content events that contain at least one shared item, attributed to your ads, based on information from one or more of this partner’s connected Facebook Business ToolsField typemetricData typeint.number.value |
| catalog_segment_action_app_custom_event_fb_mobile_content_viewField labelMobile apps content view (shared item)DescriptionThe number of content views in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your adsField typemetricData typeint.number.value |
| catalog_segment_action_offsite_conversion_fb_pixel_view_contentField labelWebsite content view (shared item)DescriptionThe number of view content events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your adsField typemetricData typeint.number.value |
| omni_purchase_shared_itemField labelOmni purchase (shared item)DescriptionThe number of purchase events that contain at least one shared item, based on information received from one or more of your partner’s connected Facebook Business ToolsField typemetricData typeint.number.value |
| catalog_segment_action_app_custom_event_fb_mobile_purchaseField labelMobile apps purchase (shared item)DescriptionThe number of purchases made in your partner’s mobile app that contain at least one shared item that were recorded as app events and attributed to your adsField typemetricData typeint.number.value |
| catalog_segment_action_offsite_conversion_fb_pixel_purchaseField labelWebsite purchase (shared item)DescriptionThe number of purchase events that contain at least one shared item, tracked by the pixel on your partner’s website and attributed to your adsField typemetricData typeint.number.value |
| catalog_segment_action_onsite_conversion_purchaseField labelOn-Facebook purchase (shared item)DescriptionThe number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner’s connected Facebook Business ToolsField typemetricData typeint.number.value |
| catalog_segment_value_omni_add_to_card_valueField labelOmni adds to cart conversion value (shared item)DescriptionThe total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalogField typemetricData typefloat.currency.value |
| catalog_segment_value_app_custom_event_fb_mobile_add_to_cartField labelMobile apps adds to cart conversion value (shared item)DescriptionThe total value of the shared items contained in mobile app adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.currency.value |
| catalog_segment_value_offsite_conversion_fb_pixel_add_to_cartField labelWebsite adds to cart conversion value (shared item)DescriptionThe total value of the shared items contained in website adds to cart with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.currency.value |
| catalog_segment_value_omni_purchase_valueField labelOmni purchase conversion value (shared item)DescriptionThe total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.currency.value |
| catalog_segment_value_app_custom_event_fb_mobile_purchaseField labelMobile apps purchase conversion value (shared item)DescriptionThe total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.currency.value |
| catalog_segment_value_offsite_conversion_fb_pixel_purchaseField labelWebsite purchase conversion value (shared item)DescriptionThe total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.currency.value |
| catalog_segment_value_omni_purchase_roasField labelOmni purchase ROAS (shared item)DescriptionThe total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner’s connected Facebook Business ToolsField typemetricData typefloat.number.value |
| catalog_segment_value_website_purchase_roasField labelWebsite purchase ROAS (shared item)DescriptionThe total return on ad spend (ROAS) from the shared items contained in website purchases with shared itemsField typemetricData typefloat.number.value |
| catalog_segment_value_mobile_purchase_roasField labelMobile app purchase ROAS (shared item)DescriptionThe total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared itemsField typemetricData typefloat.number.value |
| catalog_segment_value_omni_view_contentField labelOmni content view conversion value (shared item)DescriptionThe total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segmentField typemetricData typefloat.number.value |
CONVERSIONS BY CONVERSION WINDOW #
| actions_1d_viewField labelConversions within 1 day of viewField typemetricData typeint.number.value |
| actions_1d_clickField labelConversions within 1 day of clickField typemetricData typeint.number.value |
| actions_7d_clickField labelConversions within 7 days of clickField typemetricData typeint.number.value |
| actions_28d_clickField labelConversions within 28 days of clickField typemetricData typeint.number.value |
| action_values_1d_viewField labelConversion value within 1 day of viewField typemetricData typefloat.currency.value |
| action_values_1d_clickField labelConversion value within 1 day of clickField typemetricData typefloat.currency.value |
| action_values_7d_clickField labelConversion value within 7 days of clickField typemetricData typefloat.currency.value |
| action_values_28d_clickField labelConversion value within 28 days of clickField typemetricData typefloat.currency.value |
COST #
| costField labelAmount spentField typemetricData typefloat.currency.value |
| cost_eurField labelAmount spent (EUR)DescriptionAdvertising cost converted to eurosField typemetricData typefloat.currency.valueServicesCurrency conversion |
| cost_gbpField labelAmount spent (GBP)DescriptionAdvertising cost in your account currencyField typemetricData typefloat.currency.valueServicesCurrency conversion |
| cost_usdField labelAmount spent (USD)DescriptionAdvertising cost converted to US dollarsField typemetricData typefloat.currency.valueServicesCurrency conversion |
| cost_sekField labelAmount spent (SEK)DescriptionAdvertising cost converted to Swedish kronaField typemetricData typefloat.currency.valueServicesCurrency conversion |
| CPPField labelCost per 1000 people reachedField typemetricData typefloat.currency.value |
| CPMField labelCPMDescriptionThe average cost for 1,000 impressionsField typemetricData typefloat.currency.value |
| CPAField labelCost per any actionField typemetricData typefloat.currency.value |
DATASOURCE #
| dataSourceNameField labelData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.valueDestinationsAPI, Data warehouse |
| system_metadata.data_source_loginsField labelData source loginsDescriptionThe data source login accounts that were used to authenticate against the data sourceField typedimensionData typestring.text.json |
| system_metadata.data_source_login_ownersField labelData source login ownersDescriptionThe My Pro Metrics users that created the data source login connectionsField typedimensionData typestring.text.json |
DEPRECATED #
| OLD_reach_estimate_bid_curve_jsonField labelReach estimate: bid estimate curve JSONField typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_curve_reachField labelReach estimate: bid estimate curve for reachField typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_amount_maxField labelReach estimate: max bid amountField typedimensionData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_amount_medianField labelReach estimate: median bid amountField typedimensionData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_usersField labelReach estimate: usersField typedimensionData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_amount_minField labelReach estimate: min bid amountField typedimensionData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_curve_impressionsField labelReach estimate: bid estimate curve for impressionsField typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| OLD_reach_estimate_bid_curve_actionsField labelReach estimate: bid estimate curve for actionsField typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| relevance_positive_feedbackField labelRelevance score positive feedback (deprecated)Field typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| relevance_negative_feedbackField labelRelevance score negative feedback (deprecated)Field typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| relevance_statusField labelRelevance score statusDescriptionRelevance score status.Field typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-03-25 |
| instant_article_preview_urlField labelAd preview URL: instant articleDescriptionURL to a preview of the ad, as seen in the instant article standard placement.Field typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2023-12-12 |
| OLD_reach_estimate_bid_curve_spendField labelReach estimate: bid estimate curve for spendField typedimensionData typestring.text.value🚫 DeprecatedDeprecated on 2020-01-20 |
| action_values_7d_viewField labelConversion value within 7 days of viewField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2026-01-12 |
| actions_7d_viewField labelConversions within 7 days of viewField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2026-01-12 |
| offsite_conversions_leadsField labelWebsite leads (conversion tracking pixel) (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| store_visits_low_estimateField labelStore visits low estimateField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_onsite_web_add_to_cartField labelUnique web adds to cartDescriptionThe estimated number of people who added items to their cart on web.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_spent_creditsField labelUnique mobile app credits spentField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| UniqueSocialClicksField labelUnique social clicks (all) (deprecated)DescriptionThe number of people who performed a click (all) on your ad when it was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30AggregationNon-aggregatable metric |
| unique_action_omni_customField labelUnique Omni custom actionsDescriptionThe estimated number of people who performed custom actions across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| UniqueActionRateField labelPeople taking action rate %Field typemetricData typefloat.number.ratio🚫 DeprecatedDeprecated on 2024-10-30 |
| SocialClicksField labelSocial clicks (all) (deprecated)DescriptionThe number of clicks (all) when your ad was displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| relevance_score_numberField labelRelevance scoreDescriptionA rating from 1 to 10 that estimates how well your target audience is responding to your ad. This score is shown after your ad receives more than 500 impressions.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-03-25AggregationNon-aggregatable metric |
| UniqueActionsField labelPeople taking actionDescriptionThe number of people who took an action that was attributed to your ads.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| SocialImpressionsField labelSocial impressions (deprecated)DescriptionThe number of times your ads were viewed when displayed with social information, which shows Facebook friends who engaged with your Facebook Page or ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2018-07-30 |
| cost_per_unique_mobile_app_payment_info_addField labelCost per unique mobile app payment info addField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_mentionField labelPage mentions (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_achievement_unlockedField labelCost per unique mobile app achievement unlockedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_tab_viewField labelPage tab views (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_searchField labelUnique Omni searchesDescriptionThe estimated number of people who searched across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_receive_offerField labelOffer claimsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_tutorial_completionField labelUnique mobile app tutorials completedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_page_mentionField labelCost per page mention (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| offsite_conversions_checkoutsField labelWebsite checkouts initiated (conversion tracking pixel) (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| cost_per_page_tab_viewField labelCost per page tab view (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| card_viewsField labelCard viewsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| cost_per_offer_claimField labelCost per offer claimField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_lead_formField labelCost per lead (form)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-03-25 |
| unique_action_page_engagementField labelUnique page engagementsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_28d_viewField labelUnique conversions within 28 days of viewField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_likeField labelUnique page likesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_searchField labelCost per unique mobile app searchField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_mentionField labelUnique page mentions (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_content_viewField labelCost per unique mobile app content viewField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_tab_viewField labelUnique page tab views (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_desktop_app_installField labelCost per unique desktop app installField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_commentField labelUnique post commentsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_level_achievedField labelUnique Omni level completedDescriptionThe estimated number of people who completed level across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_post_engagementField labelUnique post engagementsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_purchaseField labelUnique Omni purchasesDescriptionThe estimated number of people who completed at least one purchase across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_post_reactionField labelUnique post reactionsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_web_app_eventField labelUnique web app eventsDescriptionThe estimated number of people who engaged on web app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_postField labelUnique post sharesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_rateField labelUnique mobile app ratings submittedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_photo_viewField labelUnique photo viewsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| SocialReachField labelSocial reach (deprecated)DescriptionThe number of people who saw your ad when displayed with social information, which shows other Facebook friends who engaged with your Facebook Page or ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2018-07-30AggregationNon-aggregatable metric |
| unique_action_rsvpField labelUnique event responsesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| offsite_conversions_registrationsField labelWebsite registrations (conversion tracking pixel) (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_receive_offerField labelUnique offer claimsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_app_custom_eventField labelMobile app actions (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_checkinField labelUnique check-insField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| app_store_clicksField labelApp store clicksField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_landing_page_viewField labelUnique landing page viewsDescriptionThe number of unique people who landed on your ad’s landing page after clicking a link in your ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| store_visits_point_estimateField labelStore visits point estimateDescriptionThis field is still being developed by Facebook and as such it might not return any data.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2021-05-01 |
| cost_per_unique_action_page_engagementField labelCost per unique page engagementField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_leadgen.otherField labelLeads (form)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-03-25 |
| cost_per_unique_video_viewField labelCost per unique video viewDescriptionThe average cost for each unique video view.Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_7d_clickField labelUnique conversions within 7 days of clickField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_link_clickField labelCost per unique link clickDescriptionThe average cost for each unique click to link.Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_1d_viewField labelUnique conversions within 1 day of viewField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_page_likeField labelCost per unique page likeField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_tutorial_completedField labelCost per unique mobile app tutorial completedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_page_mentionField labelCost per unique page mention (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_rating_submittedField labelCost per unique mobile app rating submittedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_page_tab_viewField labelCost per unique page tab view (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_installField labelCost per unique mobile app installField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_post_commentField labelCost per unique post commentField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_add_to_wishlistField labelCost per unique mobile app add to wishlistField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_post_engagementField labelCost per unique post engagementField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_desktop_app_useField labelCost per unique desktop app useField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_post_reactionField labelCost per unique post reactionField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_actionField labelCost per unique mobile app actionField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_post_shareField labelCost per unique post shareField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_spend_creditsField labelUnique Omni credit spendsDescriptionThe estimated number of people who spent credits across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_photo_viewField labelCost per unique photo viewField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_achievement_unlockedField labelUnique Omni achievement unlocksDescriptionThe estimated number of people who unlocked achievement across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_event_responseField labelCost per unique event responseField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_complete_registrationField labelUnique Omni completed registrationsDescriptionThe estimated number of people who completed registration across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_offer_claimField labelCost per unique offer claimField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_web_purchaseField labelUnique web purchasesDescriptionThe estimated number of people who completed at least one purchase on web.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_checkinField labelCost per unique check-inField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_web_app_view_contentField labelUnique web app content viewsDescriptionThe estimated number of people who viewed content on web app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| messaging_conversations_startedField labelMessaging conversations started (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2019-08-08 |
| unique_action_mobile_app_roasField labelUnique mobile app ROASDescriptionThe estimated number of people who generated mobile app purchase ROAS.Field typemetricData typefloat.number.ratio🚫 DeprecatedDeprecated on 2024-10-30 |
| messaging_reply_rateField labelMessaging reply rateField typemetricData typefloat.number.ratio🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_searchField labelUnique mobile app searchesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_messaging_replyField labelCost per messaging replyField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_level_achievedField labelUnique mobile app levels completedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_video_viewField labelUnique three-second video viewsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_initiated_checkoutField labelUnique mobile app checkouts initiatedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| video_15_sec_watched_actionsField label15-second video views (Deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2018-07-30 |
| cost_per_offsite_conversion_key_page_viewField labelCost per website key page view (conversion tracking pixel) (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_video_playField labelUnique clicks to play videoField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_offsite_conversion_add_to_cartField labelCost per website add to cart (conversion tracking pixel) (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| estimated_ad_recallers_lower_boundField labelEstimated ad recall lift (lower bound)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-03-25 |
| offsite_conversions_otherField labelOther website conversions (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| estimated_ad_recallers_upper_boundField labelEstimated ad recall lift (upper bound)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-03-25 |
| offsite_conversions_key_page_viewField labelWebsite key page views (conversion tracking pixel) (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_page_storyField labelUnique page stories engagementsDescriptionThe estimated number of people who engaged with page stories.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| offsite_conversions_add_to_cartField labelWebsite adds to cart (conversion tracking pixel) (deprecated)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_post_storyField labelUnique post stories engagementsDescriptionThe estimated number of people who engaged with post stories.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| call_to_action_clicksField labelCall-to-action clicks (deprecated)DescriptionThe number of times people clicked the call-to-action button on your ad.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_instagram_profile_engagementField labelUnique instagram profile engagementsDescriptionThe estimated number of people who engaged with instagram profile.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| deeplink_clicksField labelDeeplink clicksField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_onsite_conversionField labelUnique conversionsDescriptionThe estimated number of people with onsite conversions.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| store_visits_high_estimateField labelStore visits high estimateField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_add_to_cartField labelUnique adds to cartDescriptionThe estimated number of people who added items to their cart.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_store_visitField labelCost per store visitDescriptionThis field is still being developed by Facebook and as such it might not return any data.Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2021-05-01AggregationNon-aggregatable metric |
| unique_action_store_visit_with_dwellField labelUnique store visits with dwellDescriptionThe estimated number of people visited your stores, attributed to your ads with `Dwell time`.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_leadgen.otherField labelUnique leads (form)Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-03-25 |
| unique_action_complete_registrationField labelUnique completed registrationsDescriptionThe estimated number of people who registered.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_values_28d_viewField labelConversion value within 28 days of viewField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2026-01-12 |
| unique_action_purchaseField labelUnique purchasesDescriptionThe estimated number of people who completed at least one purchase.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_28d_clickField labelUnique conversions within 28 days of clickField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_searchField labelUnique searchesDescriptionThe estimated number of people who searched.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_1d_clickField labelUnique conversions within 1 day of clickField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_view_contentField labelUnique content viewsDescriptionThe estimated number of people who viewed content.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_actions_7d_viewField labelUnique conversions within 7 days of viewField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_initiate_checkoutField labelUnique initiated checkoutsDescriptionThe estimated number of people who initiated checkouts.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| actions_28d_viewField labelConversions within 28 days of viewField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2026-01-12 |
| unique_action_add_payment_infoField labelUnique payment info addsDescriptionThe estimated number of people who submitted payment info.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_other_unique_mobile_app_actionField labelCost per other unique mobile app actionField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_add_to_wishlistField labelUnique adds to wishlistDescriptionThe estimated number of people who added items to their wishlist.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_sessionField labelCost per unique mobile app sessionField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_leadField labelUnique leadsDescriptionThe estimated number of people with lead events.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_registration_completedField labelCost per unique mobile app registration completedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_subscribeField labelUnique subscribesDescriptionThe estimated number of people with subscribe events.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_purchaseField labelCost per unique mobile app purchaseField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_credit_spentField labelUnique credit spendsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_level_completedField labelCost per unique mobile app level completedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_games.playsField labelUnique game playsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_credit_spentField labelCost per unique mobile app credit spentField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_engagementField labelUnique desktop app engagementsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_checkout_initiatedField labelCost per unique mobile app checkout initiatedField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_installField labelUnique desktop app installsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_mobile_app_add_to_basketField labelCost per unique mobile app add to basketField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_storyField labelUnique desktop app story engagementsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_credit_spend_actionField labelCost per unique credit spend actionField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_useField labelUnique desktop app usesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_desktop_app_story_engagementField labelCost per unique desktop app story engagementField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_app_add_to_cartField labelUnique desktop adds to cartDescriptionThe estimated number of people who added items to their cart on desktop app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_desktop_app_engagementField labelCost per unique desktop app engagementField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_app_view_contentField labelUnique desktop content viewsDescriptionThe estimated number of people who viewed content on desktop app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_unique_game_playField labelCost per unique game playField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_onsite_app_purchaseField labelUnique desktop purchasesDescriptionThe estimated number of people who completed at least one purchase on desktop app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_tutorial_completionField labelUnique Omni completed tutorialsDescriptionThe estimated number of people who completed tutorials across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_offsite_conversionField labelUnique website conversionsDescriptionThe estimated number of people with offsite conversions.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_rateField labelUnique Omni ratesDescriptionThe estimated number of people who rated across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_offsite_engagementField labelUnique website engagementsDescriptionThe estimated number of people with offsite engagements.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_activate_appField labelUnique Omni app activationsDescriptionThe estimated number of people who activated app across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_achievement_unlockedField labelUnique mobile app achievements unlockedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_initiated_checkoutField labelUnique Omni initiated checkoutsDescriptionThe estimated number of people who initiated checkout across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_eventField labelUnique mobile app actionsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_view_contentField labelUnique Omni content viewsDescriptionThe estimated number of people who viewed content across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_add_payment_infoField labelUnique mobile app adds of payment infoField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_omni_add_to_cartField labelUnique Omni adds to cartDescriptionThe estimated number of people who added items to their cart across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_gift_saleField labelGift salesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2017-04-18DestinationsBigQuery |
| unique_action_omni_app_installField labelUnique Omni app installsDescriptionThe estimated number of people who completed app installs across all channels.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_followField labelUnique question followsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2017-04-18DestinationsBigQuery |
| unique_action_onsite_web_view_contentField labelUnique web content viewsDescriptionThe estimated number of people who viewed content on web.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| action_followField labelQuestion followsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2017-04-18DestinationsBigQuery |
| unique_action_onsite_web_app_purchaseField labelUnique web app purchasesDescriptionThe estimated number of people who completed at least one purchase on web app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| video_average_watchedField labelVideo average percentage watchedDescriptionThe average percentage of your video that people watched.Field typemetricData typefloat.number.percentage🚫 DeprecatedDeprecated on 2020-01-20AggregationNon-aggregatable metric |
| unique_action_onsite_web_app_add_to_cartField labelUnique web app adds to cartDescriptionThe estimated number of people who added items to their cart on web app.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_10s_video_viewField labelCost per ten-second video viewField typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.otherField labelOther unique mobile app actionsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| video_10_sec_watched_actionsField labelTen-second video viewsDescriptionThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_mobile_app_retentionField labelUnique mobile app retentionsDescriptionThe estimated number of people who performed mobile app retention.Field typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| messaging_repliesField labelMessaging repliesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.fb_mobile_activate_appField labelUnique mobile app sessionsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_mobile_app_actionField labelCost per mobile app action (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.fb_mobile_complete_registrationField labelUnique mobile app registrations completedField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_offsite_conversion_checkoutField labelCost per website checkout initiated (conversion tracking pixel) (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.fb_mobile_purchaseField labelUnique mobile app purchasesField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_offsite_conversion_registrationField labelCost per website registration (conversion tracking pixel) (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_mobile_app_installField labelUnique mobile app installsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_offsite_conversion_otherField labelCost per other website conversion (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.fb_mobile_content_viewField labelUnique mobile app content viewsField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| cost_per_offsite_conversion_leadField labelCost per website lead (conversion tracking pixel) (deprecated)Field typemetricData typefloat.currency.value🚫 DeprecatedDeprecated on 2020-01-20 |
| unique_action_app_custom_event.fb_mobile_add_to_cartField labelUnique mobile app adds to cartField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
| unique_action_app_custom_event.fb_mobile_add_to_wishlistField labelUnique mobile app adds to wishlistField typemetricData typeint.number.value🚫 DeprecatedDeprecated on 2024-10-30 |
DYNAMIC CREATIVE ADS #
| body_asset_idField labelBody asset IDDescriptionBody asset IDField typedimensionData typestring.text.value |
| body_asset_textField labelBody asset textDescriptionBody asset textField typedimensionData typestring.text.value |
| description_asset_idField labelDescription asset IDDescriptionDescription asset IDField typedimensionData typestring.text.value |
| description_asset_textField labelDescription asset textDescriptionDescription asset textField typedimensionData typestring.text.value |
| image_asset_idField labelImage asset IDDescriptionID for an image assetField typedimensionData typestring.text.value |
| image_asset_nameField labelImage asset nameDescriptionName for an image assetField typedimensionData typestring.text.value |
| image_asset_hashField labelImage asset hashDescriptionHash for an image assetField typedimensionData typestring.text.value |
| image_asset_urlField labelImage asset URLDescriptionURL for an image assetField typedimensionData typestring.text.url |
| title_asset_idField labelTitle asset IDDescriptionTitle asset IDField typedimensionData typestring.text.value |
| title_asset_textField labelTitle asset textDescriptionTitle asset textField typedimensionData typestring.text.value |
| call_to_action_asset_idField labelCall to action asset IDDescriptionCall to action asset asset IDField typedimensionData typestring.text.value |
| call_to_action_asset_nameField labelCall to action asset nameDescriptionCall to action asset nameField typedimensionData typestring.text.value |
| link_url_asset_idField labelLink asset IDDescriptionLink asset IDField typedimensionData typestring.text.value |
| link_url_asset_website_urlField labelLink asset website URLDescriptionWebsite URL for a link URL assetField typedimensionData typestring.text.url |
| link_url_asset_display_urlField labelLink URL asset display URLDescriptionLink URL asset display URLField typedimensionData typestring.text.url |
| video_asset_video_nameField labelVideo asset nameDescriptionVideo asset nameField typedimensionData typestring.text.value |
| video_asset_idField labelVideo asset IDDescriptionVideo asset IDField typedimensionData typestring.text.value |
| video_asset_video_idField labelVideo asset video IDDescriptionVideo asset video IDField typedimensionData typestring.text.value |
| video_asset_urlField labelVideo asset URLDescriptionVideo asset URLField typedimensionData typestring.text.url |
| video_asset_thumbnail_urlField labelVideo asset thumbnail URLDescriptionVideo asset thumbnail URLField typedimensionData typestring.text.url |
| video_asset_thumbnail_imageField labelVideo asset thumbnail imageDescriptionVideo asset thumbnail imageField typedimensionData typestring.text.formulaDestinationsGoogle Sheets |
IMPRESSION #
| impression_deviceField labelImpression deviceField typedimensionData typestring.text.value |
| placementField labelPlacementField typedimensionData typestring.text.value |
| place_page_idField labelPlace page IDField typedimensionData typestring.text.value |
| publisher_platformField labelPublisher platformDescriptionDistinguishes between platforms like Facebook and InstagramField typedimensionData typestring.text.value |
| platform_positionField labelPlatform positionField typedimensionData typestring.text.value |
| device_platformField labelDevice platformField typedimensionData typestring.text.value |
| lead_form_idField labelLead form IDField typedimensionData typestring.text.value |
| lead_form_nameField labelLead form nameField typedimensionData typestring.text.value |
| lead_form_statusField labelLead form statusField typedimensionData typestring.text.value |
| lead_created_timeField labelLead createdField typedimensionData typestring.text.value |
| lead_idField labelLead IDField typedimensionData typestring.text.value |
| lead_infoField labelLead infoField typedimensionData typestring.text.value |
| lead_info_jsonField labelLead info (JSON)Field typedimensionData typestring.text.value |
| lead_emailField labelLead emailField typedimensionData typestring.text.email |
| lead_phone_numberField labelLead phone numberField typedimensionData typestring.text.value |
| lead_full_nameField labelLead full nameField typedimensionData typestring.text.value |
| lead_company_nameField labelLead company nameField typedimensionData typestring.text.value |
| lead_countryField labelLead countryField typedimensionData typestring.geo.country |
| lead_stateField labelLead stateField typedimensionData typestring.geo.region |
| lead_name_f1Field labelLead field 1 nameField typedimensionData typestring.text.value |
| lead_name_f2Field labelLead field 2 nameField typedimensionData typestring.text.value |
| lead_name_f3Field labelLead field 3 nameField typedimensionData typestring.text.value |
| lead_name_f4Field labelLead field 4 nameField typedimensionData typestring.text.value |
| lead_name_f5Field labelLead field 5 nameField typedimensionData typestring.text.value |
| lead_name_f6Field labelLead field 6 nameField typedimensionData typestring.text.value |
| lead_value_f1Field labelLead field 1 valueField typedimensionData typestring.text.value |
| lead_value_f2Field labelLead field 2 valueField typedimensionData typestring.text.value |
| lead_value_f3Field labelLead field 3 valueField typedimensionData typestring.text.value |
| lead_value_f4Field labelLead field 4 valueField typedimensionData typestring.text.value |
| lead_value_f5Field labelLead field 5 valueField typedimensionData typestring.text.value |
| lead_value_f6Field labelLead field 6 valueField typedimensionData typestring.text.value |
MEDIA #
| action_video_viewField labelThree-second video viewsField typemetricData typeint.number.value |
| video_30_sec_watched_actionsField label30-second video viewsDescriptionThe number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened firstField typemetricData typeint.number.value |
| video_p25_watched_actionsField labelVideo watches at 25%DescriptionThe number of times your video was watched at 25% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p50_watched_actionsField labelVideo watches at 50%DescriptionThe number of times your video was watched at 50% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p75_watched_actionsField labelVideo watches at 75%DescriptionThe number of times your video was watched at 75% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p95_watched_actionsField labelVideo watches at 95%DescriptionThe number of times your video was watched at 95% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p100_watched_actionsField labelVideo watches at 100%DescriptionThe number of times your video was watched at 100% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_continuous_2_sec_watched_actionsField label2-second continuous video playsDescriptionThe number of times your video was played for two continuous seconds or more. Two-second continuous video plays will have at least 50% of the video pixels in viewField typemetricData typeint.number.value |
| video_average_watch_timeField labelVideo average watch timeDescriptionThe average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video lengthField typemetricData typefloat.number.valueAggregationNon-aggregatable metric |
| action_video_playField labelClicks to play videoField typemetricData typeint.number.value |
| video_play_actionsField labelVideo play actionsDescriptionThe number of times your video starts to play. This is counted for each impression of a video, and excludes replaysField typemetricData typeint.number.value |
| video_play_curve_actions_s0Field labelVideo play curve actions second: 0DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 0 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s1Field labelVideo play curve actions second: 1DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 1 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s2Field labelVideo play curve actions second: 2DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 2 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s3Field labelVideo play curve actions second: 3DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 3 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s4Field labelVideo play curve actions second: 4DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 4 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s5Field labelVideo play curve actions second: 5DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 5 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s6Field labelVideo play curve actions second: 6DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 6 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s7Field labelVideo play curve actions second: 7DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 7 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s8Field labelVideo play curve actions second: 8DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 8 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s9Field labelVideo play curve actions second: 9DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 9 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s10Field labelVideo play curve actions second: 10DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 10 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s11Field labelVideo play curve actions second: 11DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 11 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s12Field labelVideo play curve actions second: 12DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 12 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s13Field labelVideo play curve actions second: 13DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 13 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s14Field labelVideo play curve actions second: 14DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 14 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s15_s20Field labelVideo play curve actions second: 15-20DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 15-20 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s20_s25Field labelVideo play curve actions second: 20-25DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 20-25 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s25_s30Field labelVideo play curve actions second: 25-30DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 25-30 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s30_s40Field labelVideo play curve actions second: 30-40DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 30-40 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s40_s50Field labelVideo play curve actions second: 40-50DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 40-50 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s50_s60Field labelVideo play curve actions second: 50-60DescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 50-60 secondField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_play_curve_actions_s60Field labelVideo play curve actions second 60 and moreDescriptionA video-play based curve graph that illustrates the percentage of video plays that reached 60 seconds and moreField typemetricData typeint.number.percentageAggregationNon-aggregatable metric |
| video_thruplay_watched_actionsField labelThruPlay actionsDescriptionThe number of times your video was played to completion, or for at least 15 secondsField typemetricData typeint.number.value |
| canvas_avg_view_timeField labelAvg. canvas view timeDescriptionThe average total time, in seconds, that people spent viewing a Facebook Canvas. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and moreField typemetricData typefloat.number.valueAggregationNon-aggregatable metric |
| canvas_avg_view_percentField labelAvg. canvas view percentageDescriptionThe average percentage of the Facebook Canvas that people saw. Canvas is a screen that opens on mobile after a person clicks the Canvas link in your ad. It may include a series of interactive or multimedia components, including video, images, product catalogs and moreField typemetricData typefloat.number.ratioAggregationNon-aggregatable metric |
MEDIA COST #
| cost_per_3s_video_viewField labelCost per three-second video viewField typemetricData typefloat.currency.value |
| cost_per_2_sec_continuous_video_viewField labelCost per 2-second continuous video playDescriptionThe average cost for each 2-second continuous videoplay. Calculated by: Amount spent / 2-second continuous video playsField typemetricData typefloat.currency.value |
| cost_per_thruplayField labelCost per ThruPlayDescriptionThe average cost for each ThruPlayField typemetricData typefloat.currency.value |
MESSAGING #
| new_messaging_conversationsField labelNew messaging contactsDescriptionThe number of accounts that messaged your business for the first time, attributed to your ads. This doesn’t include new messaging contacts from ads delivered to or from Europe or JapanField typemetricData typeint.number.value |
| new_messaging_conversations_7dField labelMessaging conversations startedDescriptionThe number of accounts that messaged your business for the first time, attributed to your ads. This doesn’t include new messaging contacts from ads delivered to or from Europe or JapanField typemetricData typeint.number.value |
| blocked_message_conversationsField labelBlocked messaging conversationsDescriptionThe number of times people blocked messages from your business on messaging apps (such as Facebook Messenger), attributed to your ads. Also called “Blocks”Field typemetricData typeint.number.value |
| onsite_conversion_messaging_user_subscribedField labelMessaging subscriptionDescriptionThe number of times an account has subscribed to receive marketing messages from your business, attributed to your ad. If an account has subscribed to multiple topics, it will be counted again for each topicField typemetricData typeint.number.value |
MESSAGING COST #
| cost_per_new_messaging_conversationField labelCost per new messaging contactDescriptionThe average cost for each new messaging contact. Calculated by: Amount spent / New messaging contactsField typemetricData typefloat.currency.value |
| cost_per_messaging_conversation_startedField labelCost per messaging conversations startedDescriptionThe average cost for each messaging conversation started. Calculated by: Amount spent / Messaging conversations startedField typemetricData typefloat.currency.value |
MOBILE APP CONVERSION VALUE #
| app_custom_event_fb_mobile_add_to_cartField labelMobile app adds to cart conversion valueDescriptionThe conversion value of cart adds made on mobile platformsField typemetricData typefloat.currency.value |
OFFLINE #
| offline_conversions_leadsField labelOffline leadsField typemetricData typeint.number.value |
| offline_conversion_purchaseField labelOffline purchasesField typemetricData typeint.number.value |
| offline_other_conversionField labelOffline other conversionsField typemetricData typeint.number.value |
| offline_conversion_add_payment_infoField labelOffline adds of payment infoField typemetricData typeint.number.value |
| offline_conversion_add_to_cartField labelOffline adds to cartField typemetricData typeint.number.value |
| offline_conversion_add_to_wishlistField labelOffline adds to wishlistField typemetricData typeint.number.value |
| offline_conversion_complete_registrationField labelOffline registrations completedField typemetricData typeint.number.value |
| offline_conversion_initiate_checkoutField labelOffline checkouts initiatedField typemetricData typeint.number.value |
| offline_conversion_searchField labelOffline searchesField typemetricData typeint.number.value |
| offline_conversion_view_contentField labelOffline content viewsField typemetricData typeint.number.value |
OFFLINE CONVERSION VALUE #
| offline_conversion_add_payment_info_action_valueField labelOffline adds of payment info conversion valueField typemetricData typeint.number.value |
| offline_conversion_add_to_cart_action_valueField labelOffline adds to cart conversion valueField typemetricData typeint.number.value |
| offline_conversion_add_to_wishlist_action_valueField labelOffline adds to wishlist conversion valueField typemetricData typeint.number.value |
| offline_conversion_complete_registration_action_valueField labelOffline registrations completed conversion valueField typemetricData typeint.number.value |
| offline_conversion_initiate_checkout_action_valueField labelOffline checkouts initiated conversion valueField typemetricData typeint.number.value |
| offline_conversion_lead_action_valueField labelOffline leads conversion valueField typemetricData typeint.number.value |
| offline_conversion_other_action_valueField labelOffline other conversion valueField typemetricData typeint.number.value |
| offline_conversion_purchase_action_valueField labelOffline purchases conversion valueField typemetricData typeint.number.value |
| offline_conversion_search_action_valueField labelOffline searches conversion valueField typemetricData typeint.number.value |
| offline_conversion_view_content_action_valueField labelOffline content views conversion valueField typemetricData typeint.number.value |
OMNI CONVERSION VALUE #
| purchase_conversion_valueField labelPurchase conversion valueField typemetricData typefloat.currency.value |
ON FACEBOOK #
| on_facebook_purchasesField labelOn-Facebook purchasesField typemetricData typeint.number.value |
| on_facebook_workflow_completionField labelOn-Facebook workflow completionField typemetricData typeint.number.value |
| onsite_conversion.lead_groupedField labelOn-Facebook leadsField typemetricData typeint.number.value |
| on_facebook_view_contentField labelOn-Facebook view contentDescriptionThe number of product views within a Facebook-owned property (such as Pages or Messenger) and attributed to your adsField typemetricData typeint.number.value |
| on_facebook_click_to_callField labelPhone number clicksDescriptionThe number of times that your phone number or Call Now button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your adsField typemetricData typeint.number.value |
| on_facebook_find_locationField labelGet directions clicksDescriptionThe number of times that your address or the Get Directions button was clicked on your on-Facebook listing (such as a Marketplace listing), attributed to your adsField typemetricData typeint.number.value |
ON FACEBOOK CONVERSION VALUE #
| on_facebook_purchase_conversion_valueField labelConversion value of purchase on FacebookField typemetricData typefloat.currency.value |
| on_facebook_workflow_completion_conversion_valueField labelConversion value of workflow completion on FacebookField typemetricData typefloat.currency.value |
ON FACEBOOK COST #
| cost_per_on_facebook_purchaseField labelCost per on-Facebook purchaseField typemetricData typefloat.currency.value |
| cost_per_on_facebook_workflow_completionField labelCost per workflow completion on FacebookField typemetricData typefloat.currency.value |
| cost_per_on_facebook_leadField labelCost per on-Facebook leadField typemetricData typefloat.currency.value |
| cost_per_on_facebook_view_contentField labelCost per on-Facebook view contentField typemetricData typefloat.currency.value |
| cost_per_on_facebook_click_to_callField labelCost per on-Facebook phone number clickField typemetricData typefloat.currency.value |
| cost_per_on_facebook_find_locationField labelCost per on-Facebook get directions clickField typemetricData typefloat.currency.value |
OTHER #
| inline_link_clicksField labelInline link clicksDescriptionThe number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution windowField typemetricData typeint.number.value |
| unique_inline_link_clicksField labelUnique inline link clicksDescriptionThe number of people who performed an inline link clickField typemetricData typeint.number.value |
| inline_post_engagementField labelInline post engagementDescriptionThe total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution windowField typemetricData typeint.number.value |
PAGE POST ENGAGEMENT #
| action_page_engagementField labelPage engagementsField typemetricData typeint.number.value |
| action_likeField labelPage likesField typemetricData typeint.number.value |
| action_subscribeField labelPage subscribesDescriptionPage subscribe actionsField typemetricData typeint.number.value |
| action_commentField labelPost commentsField typemetricData typeint.number.value |
| action_post_engagementField labelPost engagementsField typemetricData typeint.number.value |
| action_post_likeField labelPost reactionsField typemetricData typeint.number.value |
| post_saveField labelPost savesField typemetricData typeint.number.value |
| action_postField labelPost sharesField typemetricData typeint.number.value |
| action_photo_viewField labelPhoto viewsField typemetricData typeint.number.value |
| action_rsvpField labelEvent responsesField typemetricData typeint.number.value |
| action_checkinField labelCheck-insField typemetricData typeint.number.value |
PAGE POST ENGAGEMENT COST #
| cost_per_page_engagementField labelCost per page engagementField typemetricData typefloat.currency.value |
| cost_per_page_likeField labelCost per page likeField typemetricData typefloat.currency.value |
| cost_per_post_commentField labelCost per post commentField typemetricData typefloat.currency.value |
| cost_per_post_engagementField labelCost per post engagementField typemetricData typefloat.currency.value |
| cost_per_post_reactionField labelCost per post reactionField typemetricData typefloat.currency.value |
| cost_per_post_shareField labelCost per post shareField typemetricData typefloat.currency.value |
| cost_per_photo_viewField labelCost per photo viewField typemetricData typefloat.currency.value |
| cost_per_event_responseField labelCost per event responseField typemetricData typefloat.currency.value |
| cost_per_checkinField labelCost per check-inField typemetricData typefloat.currency.value |
PERFORMANCE #
| quality_score_organic_textField labelQuality ranking (text)DescriptionAd’s perceived quality compared with ads competing for the same audienceField typedimensionData typestring.text.value |
| quality_score_ectr_textField labelEngagement Rate Ranking (text)DescriptionAd’s expected engagement rate compared with ads competing for the same audienceField typedimensionData typestring.text.value |
| quality_score_ecvr_textField labelConversion Rate Ranking (text)DescriptionAd’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audienceField typedimensionData typestring.text.value |
| reachField labelReachDescriptionThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.valueAggregationNon-aggregatable metric |
| reach7dField labelReach (7 days)DescriptionThe number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.valueAggregationNon-aggregatable metricDestinationsBigQuery |
| reach28dField labelReach (28d)DescriptionThe number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.valueAggregationNon-aggregatable metricDestinationsBigQuery |
| FrequencyField labelFrequencyDescriptionThe average number of times each person saw your adField typemetricData typefloat.number.value |
| impressionsField labelImpressionsDescriptionThe number of times your ads were on screenField typemetricData typeint.number.value |
| ActionsField labelActionsField typemetricData typeint.number.value |
| SocialSpendField labelSocial spendField typemetricData typefloat.currency.value |
| ActionRateField labelAction rate %Field typemetricData typefloat.number.ratio |
| actionvalueField labelTotal action valueField typemetricData typefloat.currency.value |
| ROAS_percField labelReturn on ad spend (ROAS) %Field typemetricData typefloat.number.percentageDestinationsAPI, Data warehouse, Google Sheets |
| ROASField labelReturn on ad spend (ROAS)Field typemetricData typefloat.number.ratio |
| quality_score_organicField labelQuality rankingDescriptionAd’s perceived quality compared with ads competing for the same audienceField typemetricData typeint.number.value |
| quality_score_ectrField labelEngagement Rate RankingDescriptionAd’s expected engagement rate compared with ads competing for the same audienceField typemetricData typeint.number.value |
| quality_score_ecvrField labelConversion Rate RankingDescriptionAd’s expected conversion rate compared with ads that had the same optimisation goal and competed for the same audienceField typemetricData typeint.number.value |
PRODUCT #
| product_idField labelProduct IDField typedimensionData typestring.text.value |
PROMOTED POST #
| promoted_post_idField labelPost IDField typedimensionData typestring.text.value |
| promoted_post_id_igField labelPost Instagram IDField typedimensionData typestring.text.value |
| promoted_post_typeField labelPost typeField typedimensionData typestring.text.value |
| promoted_post_sourceField labelPost sourceField typedimensionData typestring.text.value |
| promoted_page_nameField labelPage nameDescriptionThe Facebook Page associated with the business your ad is promoting. Only works at ad levelField typedimensionData typestring.text.value |
| promoted_page_idField labelPage IDDescriptionID of the Facebook Page associated with the business your ad is promoting. Only works at ad levelField typedimensionData typestring.text.value |
| promoted_post_nameField labelPost nameField typedimensionData typestring.text.value |
| promoted_post_captionField labelPost captionField typedimensionData typestring.text.value |
| promoted_post_messageField labelPost messageField typedimensionData typestring.text.value |
| promoted_post_storyField labelPost storyField typedimensionData typestring.text.value |
| promoted_post_descriptionField labelPost descriptionField typedimensionData typestring.text.value |
| promoted_post_destination_urlField labelPromoted post destination URLField typedimensionData typestring.text.url |
| promoted_destination_urlField labelExisting post destination URLField typedimensionData typestring.text.url |
| promoted_post_privacyField labelPost privacyField typedimensionData typestring.text.value |
| promoted_post_privacy_descriptionField labelPost privacy descriptionField typedimensionData typestring.text.value |
| promoted_post_iconField labelPost iconField typedimensionData typestring.text.value |
| promoted_post_pictureField labelPost thumbnail URLField typedimensionData typestring.text.url |
| promoted_post_picture_imageField labelPromoted post thumbnailField typedimensionData typestring.text.formulaDestinationsGoogle Sheets |
| promoted_post_full_pictureField labelPost image URLField typedimensionData typestring.text.url |
| promoted_post_created_timeField labelPost created dateField typedimensionData typestring.time.date |
| promoted_post_permalink_urlField labelLink to postField typedimensionData typestring.text.url |
| promoted_post_permalink_url_igField labelLink to Instagram postField typedimensionData typestring.text.url |
QUERY #
| system_metadata.query_date_range_startField labelStart dateDescriptionThe start date of the requested queryField typedimensionData typestring.time.date |
| system_metadata.query_date_range_endField labelEnd dateDescriptionThe end date of the requested queryField typedimensionData typestring.time.date |
| system_metadata.query_timezoneField labelTimezoneDescriptionThe timezone that is supplied to the queryField typedimensionData typestring.time.timezone |
| system_metadata.query_filtersField labelFiltersDescriptionAll filters used in the queryField typedimensionData typestring.text.json |
| system_metadata.query_date_startField labelStartDescriptionWhen the query was startedField typedimensionData typestring.time.datetime |
| system_metadata.query_date_endField labelEndDescriptionWhen the query completedField typedimensionData typestring.time.datetime |
| system_metadata.query_durationField labelDurationDescriptionThe duration in seconds of the queryField typedimensionData typeint.duration.seconds |
| system_metadata.query_accountsField labelAccountsDescriptionA list of accounts of which the data was pulled fromField typedimensionData typestring.text.json |
REACH ESTIMATES #
| reach_estimate_usersField labelReach estimate: usersField typedimensionData typeint.number.value |
| reach_estimate_daily_active_usersField labelReach estimate: daily active usersField typedimensionData typeint.number.value |
| reach_estimate_bid_amount_minField labelReach estimate: min bid amountField typedimensionData typeint.number.value |
| reach_estimate_bid_amount_medianField labelReach estimate: median bid amountField typedimensionData typeint.number.value |
| reach_estimate_bid_amount_maxField labelReach estimate: max bid amountField typedimensionData typeint.number.value |
| reach_estimate_bid_curve_jsonField labelReach estimate: bid estimate curve JSONField typedimensionData typestring.text.value |
| reach_estimate_bid_curve_spendField labelReach estimate: bid estimate curve for spendField typedimensionData typestring.text.value |
| reach_estimate_bid_curve_reachField labelReach estimate: bid estimate curve for reachField typedimensionData typestring.text.value |
| reach_estimate_bid_curve_impressionsField labelReach estimate: bid estimate curve for impressionsField typedimensionData typestring.text.value |
| reach_estimate_bid_curve_actionsField labelReach estimate: bid estimate curve for actionsField typedimensionData typestring.text.value |
STANDARD EVENT COST #
| cost_per_conversion_ad_click_mobile_appField labelCost per Ad click (mobile app)DescriptionThe average cost for an in-app ad click from your Facebook adsField typemetricData typefloat.currency.value |
| cost_per_conversion_ad_impression_mobile_appField labelCost per Ad impression (mobile app)DescriptionThe average cost for 1,000 in-app ad impressionsField typemetricData typefloat.currency.value |
| cost_per_conversion_submit_application_totalField labelCost per Submit applicationDescriptionThe average cost of each submit applicationField typemetricData typefloat.currency.value |
| cost_per_conversion_contact_totalField labelCost per ContactDescriptionThe average cost of each contactField typemetricData typefloat.currency.value |
| cost_per_conversion_donate_totalField labelCost per DonateDescriptionThe average cost of each donateField typemetricData typefloat.currency.value |
| cost_per_conversion_find_location_totalField labelCost per Find locationDescriptionThe average cost of each find locationField typemetricData typefloat.currency.value |
| cost_per_conversion_customize_product_totalField labelCost per Customize productDescriptionThe average cost of each customize productField typemetricData typefloat.currency.value |
| cost_per_conversion_schedule_totalField labelCost per ScheduleDescriptionThe average cost of each scheduleField typemetricData typefloat.currency.value |
| cost_per_conversion_start_trial_totalField labelCost per Start trialDescriptionThe average cost of each start trialField typemetricData typefloat.currency.value |
| cost_per_conversion_subscribe_totalField labelCost per SubscribeDescriptionThe average cost of each subscriptionField typemetricData typefloat.currency.value |
STANDARD EVENT VALUE #
| conversion_values_contact_totalField labelContact value (total)DescriptionThe total value of contact conversionsField typemetricData typefloat.currency.value |
| conversion_values_contact_websiteField labelContact value (website)DescriptionThe total value of contact conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_contact_mobile_appField labelContact value (mobile app)DescriptionThe total value of contact conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_contact_offlineField labelContact value (offline)DescriptionThe total value of contact conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_customize_product_totalField labelCustomize product value (total)DescriptionThe total value of customize product conversionsField typemetricData typefloat.currency.value |
| conversion_values_customize_product_websiteField labelCustomize product value (website)DescriptionThe total value of customize product conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_customize_product_mobile_appField labelCustomize product value (mobile app)DescriptionThe total value of customize product conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_customize_product_offlineField labelCustomize product value (offline)DescriptionThe total value of customize product conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_donate_totalField labelDonate value (total)DescriptionThe total value of donate conversionsField typemetricData typefloat.currency.value |
| conversion_values_donate_websiteField labelDonate value (website)DescriptionThe total value of donate conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_donate_on_facebookField labelDonate value (on facebook)DescriptionThe total value of on-Facebook donations that occurred within a Facebook-owned property (such as Pages or Messenger)Field typemetricData typefloat.currency.value |
| conversion_values_donate_mobile_appField labelDonate value (mobile app)DescriptionThe total value of donate conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_donate_offlineField labelDonate value (offline)DescriptionThe total value of donate conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_find_location_totalField labelFind location value (total)DescriptionThe total value of find location conversionsField typemetricData typefloat.currency.value |
| conversion_values_find_location_websiteField labelFind location value (website)DescriptionThe total value of find location conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_find_location_mobile_appField labelFind location value (mobile app)DescriptionThe total value of find location conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_find_location_offlineField labelFind location value (offline)DescriptionThe total value of find location conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_schedule_totalField labelSchedule value (total)DescriptionThe total value of schedule conversionsField typemetricData typefloat.currency.value |
| conversion_values_schedule_websiteField labelSchedule value (website)DescriptionThe total value of schedule conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_schedule_mobile_appField labelSchedule value (mobile app)DescriptionThe total value of schedule conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_schedule_offlineField labelSchedule value (offline)DescriptionThe total value of schedule conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_start_trial_totalField labelStart trial value (total)DescriptionThe total value of start trial conversionsField typemetricData typefloat.currency.value |
| conversion_values_start_trial_websiteField labelStart trial value (website)DescriptionThe total value of start trial conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_start_trial_mobile_appField labelStart trial value (mobile app)DescriptionThe total value of start trial conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_start_trial_offlineField labelStart trial value (offline)DescriptionThe total value of start trial conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_submit_application_totalField labelSubmit application value (total)DescriptionThe total value of applications submitted tracked with the conversions objectiveField typemetricData typefloat.currency.value |
| conversion_values_submit_application_websiteField labelSubmit application value (website)DescriptionThe total value of submit application conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_submit_application_mobile_appField labelSubmit application value (mobile app)DescriptionThe total value of submit application conversions that occurred on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_submit_application_offlineField labelSubmit application value (offline)DescriptionThe total value of submit application conversions that occurred offlineField typemetricData typefloat.currency.value |
| conversion_values_subscribe_totalField labelSubscribe value (total)DescriptionThe total value of subscribe conversionsField typemetricData typefloat.currency.value |
| conversion_values_subscribe_websiteField labelSubscribe value (website)DescriptionThe total value of subscribe conversions that occurred on your websiteField typemetricData typefloat.currency.value |
| conversion_values_subscribe_mobile_appField labelSubscribe value (mobile app)DescriptionThe total value of subscribe conversions on your mobile appField typemetricData typefloat.currency.value |
| conversion_values_subscribe_offlineField labelSubscribe value (offline)DescriptionThe total value of subscribe conversions that occurred offlineField typemetricData typefloat.currency.value |
STANDARD EVENTS #
| conversions_ad_click_mobile_appField labelAd click (mobile app)DescriptionThe number of in-app ad click events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_ad_impression_mobile_appField labelAd impression (mobile app)DescriptionThe number of in-app ad impression events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_contact_totalField labelContact (total)DescriptionThe number of contact events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_contact_websiteField labelContact (website)DescriptionThe number of contact events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_contact_mobile_appField labelContact (mobile app)DescriptionThe number of contact events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_contact_offlineField labelContact (offline)DescriptionThe number of contact events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_customize_product_totalField labelCustomize product (total)DescriptionThe number of customize product events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_customize_product_websiteField labelCustomize product (website)DescriptionThe number of customize product events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_customize_product_mobile_appField labelCustomize product (mobile app)DescriptionThe number of customize product events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_customize_product_offlineField labelCustomize product (offline)DescriptionThe number of customize product events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_donate_totalField labelDonate (total)DescriptionThe number of donate events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_donate_websiteField labelDonate (website)DescriptionThe number of donate events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_donate_on_facebookField labelDonate (on facebook)DescriptionThe number of donate events that occurred within a Facebook-owned property (such as Pages or Messenger) and are attributed to your adsField typemetricData typeint.number.value |
| conversions_donate_mobile_appField labelDonate (mobile app)DescriptionThe number of donate events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_donate_offlineField labelDonate (offline)DescriptionThe number of donate events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_find_location_totalField labelFind location (total)DescriptionThe number of find location events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_find_location_websiteField labelFind location (website)DescriptionThe number of find location events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_find_location_mobile_appField labelFind location (mobile app)DescriptionThe number of find location events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_find_location_offlineField labelFind location (offline)DescriptionThe number of find location events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_schedule_totalField labelSchedule (total)DescriptionThe number of schedule events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_schedule_websiteField labelSchedule (website)DescriptionThe number of schedule events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_schedule_mobile_appField labelSchedule (mobile app)DescriptionThe number of schedule events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_schedule_offlineField labelSchedule (offline)DescriptionThe number of schedule events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_start_trial_totalField labelStart trial (total)DescriptionThe number of start trial events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_start_trial_websiteField labelStart trial (website)DescriptionThe number of start trial events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_start_trial_mobile_appField labelStart trial (mobile app)DescriptionThe number of start trial events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_start_trial_offlineField labelStart trial (offline)DescriptionThe number of start trial events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_submit_application_totalField labelSubmit application (total)DescriptionThe number of submit application events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_submit_application_websiteField labelSubmit application (website)DescriptionThe number of submit application events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_submit_application_mobile_appField labelSubmit application (mobile app)DescriptionThe number of submit application events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_submit_application_offlineField labelSubmit application (offline)DescriptionThe number of submit application events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
| conversions_subscribe_totalField labelSubscribe (total)DescriptionThe number of subscribe events attributed to your ads, based on information received from one or more of your connected Facebook Business ToolsField typemetricData typeint.number.value |
| conversions_subscribe_websiteField labelSubscribe (website)DescriptionThe number of subscribe events that occurred on your website and are attributed to your ads, based on information received from your Facebook pixelField typemetricData typeint.number.value |
| conversions_subscribe_mobile_appField labelSubscribe (mobile app)DescriptionThe number of subscribe events that occurred on your mobile app and are attributed to your ads, based on information received from your Facebook SDKField typemetricData typeint.number.value |
| conversions_subscribe_offlineField labelSubscribe (offline)DescriptionThe number of subscribe events that occurred offline and are attributed to your ads, based on information received from your offline event setField typemetricData typeint.number.value |
TIME #
| todayField labelTodayDescriptionToday’s date, e.g. 2017-01-31Field typedimensionData typestring.time.dateDestinationsAPI, Data warehouse |
| YearField labelYearDescriptionYear, e.g. 2017Field typedimensionData typestring.time.year |
| YearOfISOweekField labelYear of week (Mon-Sun)Field typedimensionData typestring.time.year |
| YearofweekField labelYear of week (Sun-Sat)Field typedimensionData typestring.time.year |
| YearmonthField labelYear & monthDescriptionYear and month, e.g. 2017|06Field typedimensionData typestring.time.yearmonth |
| YearweekisoField labelYear & week (Mon-Sun)DescriptionYear and week for ISO weeks, e.g. 2017|08Field typedimensionData typestring.time.yearweekiso |
| YearweekField labelYear & week (Sun-Sat)DescriptionYear and week for US weeks, e.g. 2017|08Field typedimensionData typestring.time.yearweek |
| QuarterField labelQuarterDescriptionQuarter, e.g. 1Field typedimensionData typestring.time.quarter |
| MonthField labelMonthDescriptionMonth, e.g. 6Field typedimensionData typestring.time.month |
| weekisoField labelWeek (Mon-Sun)DescriptionISO week number, e.g. 51Field typedimensionData typestring.time.weekiso |
| weekField labelWeek (Sun-Sat)DescriptionUS week number, e.g. 51Field typedimensionData typestring.time.week |
| DayofweekField labelDay of weekField typedimensionData typestring.time.dayofweek |
| DateField labelDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| hourly_stats_aggregated_by_advertiser_time_zoneField labelHour (advert account time zone)Field typedimensionData typestring.time.hour |
| hourly_stats_aggregated_by_audience_time_zoneField labelHour (viewer’s time zone)Field typedimensionData typestring.time.hour |
USER #
| GenderField labelGenderField typedimensionData typestring.person.gender |
| AgeField labelAgeField typedimensionData typestring.person.age |
| CountrynameField labelCountryField typedimensionData typestring.geo.country |
| CountryField labelCountry codeField typedimensionData typestring.geo.country.twolettercode |
| RegionField labelRegionField typedimensionData typestring.geo.region |
| dmaField labelDMADescriptionDesignated Market AreaField typedimensionData typestring.geo.region |
| user_segment_keyField labelAudience typeDescriptionThe audience type for Advantage+ Shopping Campaigns. Values may be ‘prospecting’, ‘existing’, ‘unknown’ or ‘uncategorized’. This breakdown only works with Advantage+ Shopping CampaignsField typedimensionData typestring.text.value |
WEBSITE (FACEBOOK PIXEL) #
| offsite_conversionsField labelWebsite conversionsField typemetricData typeint.number.value |
| offsite_conversion_rateField labelWebsite conversion rateField typemetricData typefloat.number.ratio |
| offsite_conversions_fb_pixel_add_payment_infoField labelWebsite adds of payment infoField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_add_to_wishlistField labelWebsite adds to wishlistField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_complete_registrationField labelWebsite registrations completedField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_customField labelWebsite custom conversionsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_initiate_checkoutField labelWebsite checkouts initiatedField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_leadField labelWebsite leadsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_purchaseField labelWebsite purchasesField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_searchField labelWebsite searchesField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_view_contentField labelWebsite content viewsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_add_to_cartField labelWebsite adds to cartField typemetricData typeint.number.value |
| landing_page_viewsField labelLanding page viewsField typemetricData typeint.number.value |
WEBSITE (FACEBOOK PIXEL) COST #
| cost_per_website_conversionField labelCost per website conversionField typemetricData typefloat.currency.value |
| cost_per_website_add_payment_infoField labelCost per website add of payment infoField typemetricData typefloat.currency.value |
| cost_per_website_add_to_cartField labelCost per website add to cartField typemetricData typefloat.currency.value |
| cost_per_website_add_to_wishlistField labelCost per website add to wishlistField typemetricData typefloat.currency.value |
| cost_per_website_complete_registrationField labelCost per website registration completedField typemetricData typefloat.currency.value |
| cost_per_website_custom_conversionField labelCost per website custom conversionField typemetricData typefloat.currency.value |
| cost_per_offsite_conversions_fb_pixel_initiate_checkoutField labelCost per website checkout initiatedDescriptionCost per website checkout initiatedField typemetricData typefloat.currency.value |
| cost_per_website_leadField labelCost per website leadField typemetricData typefloat.currency.value |
| cost_per_website_purchaseField labelCost per website purchaseField typemetricData typefloat.currency.value |
| cost_per_website_searchField labelCost per website searchField typemetricData typefloat.currency.value |
| cost_per_website_view_contentField labelCost per website content viewsField typemetricData typefloat.currency.value |
| cost_per_landing_page_viewField labelCost per landing page viewField typemetricData typefloat.currency.value |
WEBSITE CONVERSION VALUE (FACEBOOK PIXEL) #
| offsite_conversion_valueField labelWebsite conversion valueField typemetricData typefloat.currency.value |
| website_purchase_roas_percField labelWebsite purchase ROAS %Field typemetricData typefloat.number.percentageDestinationsAPI, Data warehouse, Google Sheets |
| website_purchase_roasField labelWebsite purchase ROASField typemetricData typefloat.number.ratio |
| offsite_conversion_value_fb_pixel_add_payment_infoField labelWebsite adds of payment info conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_add_to_cartField labelWebsite adds to cart conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_add_to_wishlistField labelWebsite adds to wishlist conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_complete_registrationField labelWebsite registrations completed conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_customField labelWebsite custom conversions valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_initiate_checkoutField labelWebsite checkouts initiated conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_leadField labelWebsite leads conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_purchaseField labelWebsite purchases conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_searchField labelWebsite searches conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_view_contentField labelWebsite content views conversion valueField typemetricData typefloat.currency.value |
