Facebook Ads
Facebook Ads: New historical limitations, attribution window and metric removals – January 12, 2026
Last Updated: January 17, 2026Meta will be adding historical limitations which affect unique-count fields and hourly breakdowns, as well as removing 7-day view (7d_view) and 28-day view (28d_view) attribution windows. These changes will take effect on January 12, 2026. See Meta’s announcement of the changes. This will impact the Facebook Ads data source My Pro Metrics provides, and requires that...
Facebook Ads and iOS 14: What you need to know
Last Updated: January 17, 2026On April 26th, 2021, Apple rolled out a major update to its iOS mobile operating system. This included a new privacy feature — the AppTrackingTransparency (ATT) prompt — that impacted how Facebook Ads tracks certain types of events. This article explains what the ATT means for Facebook Ads, and how these changes have impacted the data My...
Facebook Ads field changes – October 30, 2024
Last Updated: January 17, 2026Meta will be deprecating most unique conversion metrics by October 30, 2024. See also Meta’s announcement of the changes. This will impact the My Pro Metrics Facebook Ads data source and requires that we sunset fields we support based on these upcoming deprecations. This article contains a full description of all the updates and what you...
Facebook Ads reach and attribution changes – June 10, 2025
Last Updated: January 17, 2026Starting June 10, 2025, Meta will be making changes that affect how data is fetched for the Facebook Ads data source. Read below for more specific details and suggestions on how to work around each change. Details on the Reach changes To improve API performance, Meta is changing the historical range of Reach data if...
Facebook Ads data warehouse table groups
Last Updated: January 17, 2026Table: AD AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value action_app_custom_event.fb_mobile_achievement_unlockedDisplay nameMobile app achievements unlockedField typemetricData typeint.number.value action_app_custom_event.fb_mobile_activate_appDisplay nameMobile app sessionsField typemetricData typeint.number.value action_app_custom_event.fb_mobile_add_payment_infoDisplay nameMobile app adds of payment infoField typemetricData typeint.number.value...
Facebook Ads metrics and dimensions
Last Updated: January 17, 2026My Pro Metrics brings all your Facebook Ads data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure 537 metrics243 dimensionsCustom fieldsSearch fields× ACCOUNT DETAILS profileField labelAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value profileIDField labelAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value business_nameField labelBusiness nameField typedimensionData...
Facebook Ads updates
Last Updated: January 13, 2026Updates on the Facebook Ads data source, including new metrics, dimensions, and other features. March 2025 2025-03-14 The following dimension has been added: February 2025 2025-02-18 New metrics have been added: December 2024 2024-12-11 The following dimensions have been added: 2024-11-06 The following fields have been added: October 2024 2024-10-15 The following metric has been...
How to remove your information from Meta data sources
Last Updated: January 17, 2026If you want to stop using My Pro Metrics with Meta data sources, you can request removal of your Meta-specific information from My Pro Metrics. This instruction applies to the following Meta data source connectors My pro metrics provides: Note that the instructions in this article apply to situations when you no longer wish to...
About image assets in Facebook Ads
Last Updated: January 13, 2026When pulling image thumbnail fields and full image fields in Facebook Ads, you need to pay attention to the type of ad. Different types of ads require using different image fields to pull data from them. The below table may help identify what the right field to use is for the type of ad: Ad...
Facebook Ads: Query optimizations to reduce errors
Last Updated: January 13, 2026We’ve discovered a few tactics that may help reduce the chances of getting the following error messages: If you’re experiencing these errors, please try the following steps to see if they help. Reduce date ranges on queries that include unique metrics We’ve found that unique metrics, such as Reach, can increase the load on the...
How to create a personal Facebook app
Last Updated: January 17, 2026This guide describes how to set up a Facebook personal app that you can connect to My Pro Metrics. Apps like these help resolve errors that can result from large or complex queries, including job failed or invalid Facebook response. About Facebook personal apps A Facebook app that you ask us to connect to your My Pro Metrics...
How to fix ‘No data’ in Looker Studio scorecards for Facebook Ads
Last Updated: January 13, 2026Following its iOS 14 update in 2021, Facebook Ads can’t aggregate results for campaigns with multiple conversion windows. As a result, scorecards in Looker Studio (formerly Data Studio) may return as a blank value for these campaigns. This is expected, as the Meta Graph API doesn’t allow offsite conversion aggregation across different attribution windows. It will use unified...
How to fix the Link to post dimension in Facebook Ads data
Last Updated: January 17, 2026If the Link to post dimension isn’t returning any data in a query, or only works with certain accounts, it’s likely that insufficient permissions are causing the issue. To solve this, grant My Pro Metrics“manage_pages” permissions to the impacted Facebook Pages. Instructions
How to add Facebook Ads destination URLs with My pro metrics
Last Updated: January 17, 2026My Pro Metrics supports several ways to add the “Destination URL” dimension to a Facebook Ads report. Refer to this table to see which option is right for your query. Label When to use Existing post destination URL Promoted post-type ads that were created from existing posts. Promoted post destination URL Promoted-post type ads that...
About Facebook Ads Results data in My pro metrics
Last Updated: January 17, 2026My Pro Metrics isn’t able to reflect data in a Results field like the one in Facebook Ads Manager. However, as the values in the Results field are conversions, you can use conversion metrics to pull the same data as you’d see in this field. Examples Website leads In this example, we have “Leads” as...
How to fix missing Facebook Pages and Facebook Ads accounts
Last Updated: January 17, 2026If you have access to a Facebook Page, but it isn’t appearing in the account drop-down in My Pro Metrics, follow these steps to solve the issue. Before you begin Check your account permissions Please check that your user role level meets the data source’s access requirements. Learn about access requirements. Instructions More resources How to...
About Facebook Ads data discrepancies in Looker Studio filter queries
Last Updated: January 17, 2026Some values that Facebook calculates as unique — such as reach and conversions — can return different values in My Pro Metrics reporting than in Facebook Ad Manager when they’re part of a My Pro Metrics query in Looker Studio (formerly Data Studio) that uses filters.This happens because Looker Studio pulls the full data set...
About Facebook Ads high API utilization errors
Last Updated: January 17, 2026When too many people use Facebook Ads in the same time period, there’s a chance some My Pro Metrics users with an expired trial subscription will see this error: If you’re on a paid subscription, or you wish to extend a demo subscription, follow the steps in this article to resolve the issue. Additionally, if you have...
About Facebook Ads custom conversions
Last Updated: January 17, 2026Facebook Ads custom conversions allow you to define custom parameters for events that you’re tracking on the web. This includes enabling you to define what Facebook Ads counts as a “conversion.” Facebook’s Marketing API treats these as actions. My Pro Metrics includes a custom fields feature to allow for these actions to appear in its reporting...
How to fix attribution setting discrepancies in Facebook Ads data
Last Updated: January 17, 2026Facebook made a broad set of changes to attribution settings following Apple’s iOS 14 update in early 2021. Some of the changes have the potential to cause discrepancies when reporting Facebook Ads data in My Pro Metrics. These errors occur at the query level in My Pro Metrics. Every affected query should be individually updated. Use the instructions below...
How to set a custom conversion window in Facebook Ads queries
Last Updated: January 17, 2026You can define a custom conversion window in a query by selecting some conversion metrics with specific windows, or configuring the query to use a specific window when calculating the results. Note that while this is referred to as a conversion window in My Pro Metrics, it’s called attribution setting in Facebook Ad Manager. The...
How to reset the My pro metrics Facebook business integrations
Last Updated: January 17, 2026Resetting your My pro metrics business integrations in Facebook can help to solve a range of permissions and authentication issues. This guide will walk you through how to reset the Facebook business integrations for the data sources listed in the table below. The table also shows the display name of the My Pro Metrics integration...
How to fix null/No Data/NA values from unique metrics in Looker Studio
Last Updated: January 12, 2026In Looker Studio (formerly Data Studio), you might encounter a situation where applying a filter to your chart causes unique metrics to return null values. Cause If a unique metric is otherwise returning data correctly, applying a filter to the chart may cause it to return a null, No Data or NA value. In this...
Good to know about Facebook Ads
Last Updated: January 17, 2026This article outlines recommendations and notes certain limitations imposed by the data source API, which you may need to consider when building your queries. If you are connecting to this data source, please follow the instructions in our connection guide, and the available fields for this connector are listed in the metrics and dimensions documentation. Request limits...
Facebook Ads report building guide
Last Updated: January 17, 2026Use the Facebook Ads data source to stay up to date with what’s going on with your ad campaigns. Collect your ad reporting data from various sources on the same spreadsheet or dashboard and get the full picture. For a full list of metrics and dimensions available in our Facebook Ads data source connector, take...
Facebook Ads
Last Updated: January 12, 2026My Analytics (Pro Metrics): This guide explains the permissions and requirements needed to connect your Facebook Ads data to Power My Analytics. You can connect Facebook Ads from the Power My Analytics dashboard. Once connected, the data source can be used across all supported destinations such as Google Sheets, Looker Studio, Excel, Power BI, data...