Table: AD #
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| action_app_custom_event.fb_mobile_achievement_unlockedDisplay nameMobile app achievements unlockedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_activate_appDisplay nameMobile app sessionsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_payment_infoDisplay nameMobile app adds of payment infoField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_to_cartDisplay nameMobile app adds to cartField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_add_to_wishlistDisplay nameMobile app adds to wishlistField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_complete_registrationDisplay nameMobile app registrations completedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_content_viewDisplay nameMobile app content viewsField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_initiated_checkoutDisplay nameMobile app checkouts initiatedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_level_achievedDisplay nameMobile app levels completedField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_purchaseDisplay nameMobile app purchasesField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_searchDisplay nameMobile app searchesField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_spent_creditsDisplay nameMobile app credits spentField typemetricData typeint.number.value |
| action_app_custom_event.fb_mobile_tutorial_completionDisplay nameMobile app tutorials completedField typemetricData typeint.number.value |
| action_app_custom_event.otherDisplay nameOther mobile app actionsField typemetricData typeint.number.value |
| action_app_engagementDisplay nameDesktop app engagementsField typemetricData typeint.number.value |
| action_app_installDisplay nameDesktop app installsField typemetricData typeint.number.value |
| action_app_storyDisplay nameDesktop app story engagementsField typemetricData typeint.number.value |
| action_app_useDisplay nameDesktop app usesField typemetricData typeint.number.value |
| action_checkinDisplay nameCheck-insField typemetricData typeint.number.value |
| action_commentDisplay namePost commentsField typemetricData typeint.number.value |
| action_credit_spentDisplay nameCredit spendsField typemetricData typeint.number.value |
| action_followDisplay nameQuestion followsDescriptionPlease note that this field will be removed on 2017-04-18Field typemetricData typeint.number.value |
| action_games.playsDisplay nameGame playsField typemetricData typeint.number.value |
| action_gift_saleDisplay nameGift salesDescriptionPlease note that this field will be removed on 2017-04-18Field typemetricData typeint.number.value |
| action_leadgen.otherDisplay nameLeads (form)DescriptionPlease note that this field will be removed on 2020-03-25Field typemetricData typeint.number.value |
| action_likeDisplay namePage likesField typemetricData typeint.number.value |
| action_link_clickDisplay nameLink clicksField typemetricData typeint.number.value |
| action_mobile_app_installDisplay nameMobile app installsField typemetricData typeint.number.value |
| action_page_engagementDisplay namePage engagementsField typemetricData typeint.number.value |
| action_photo_viewDisplay namePhoto viewsField typemetricData typeint.number.value |
| action_postDisplay namePost sharesField typemetricData typeint.number.value |
| action_post_engagementDisplay namePost engagementsField typemetricData typeint.number.value |
| action_post_likeDisplay namePost reactionsField typemetricData typeint.number.value |
| action_receive_offerDisplay nameOffer claimsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| action_rsvpDisplay nameEvent responsesField typemetricData typeint.number.value |
| action_value_app_custom_event.fb_mobile_purchaseDisplay nameMobile app purchases conversion valueField typemetricData typefloat.currency.value |
| action_value_app_custom_event.fb_mobile_spent_creditsDisplay nameMobile app credits spent conversion valueField typemetricData typefloat.currency.value |
| action_video_playDisplay nameClicks to play videoField typemetricData typeint.number.value |
| action_video_viewDisplay nameThree-second video viewsField typemetricData typeint.number.value |
| ActionsDisplay nameActionsField typemetricData typeint.number.value |
| actionvalueDisplay nameTotal action valueField typemetricData typefloat.currency.value |
| ad_idDisplay nameAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| ad_nameDisplay nameAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| adbid_infoDisplay nameAd bid infoField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adconfigured_statusDisplay nameAd configured statusField typedimensionData typestring.text.value |
| adset_idDisplay nameAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adset_nameDisplay nameAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| adsetbudget_remainingDisplay nameAd set budget remainingField typedimensionData typefloat.currency.value |
| adsetconfigured_statusDisplay nameAd set configured statusField typedimensionData typestring.text.value |
| adsetdaily_budgetDisplay nameAd set daily budgetField typedimensionData typefloat.currency.value |
| adsetend_timeDisplay nameAd set end timeField typedimensionData typestring.time.date |
| adsetlifetime_budgetDisplay nameAd set lifetime budgetField typedimensionData typefloat.currency.value |
| adsetstart_timeDisplay nameAd set start timeField typedimensionData typestring.time.date |
| adsetstatusDisplay nameAd set statusField typedimensionData typestring.text.value |
| adstatusDisplay nameAd statusField typedimensionData typestring.text.value |
| bidamountDisplay nameBid amountField typedimensionData typefloat.currency.value |
| bidinfoDisplay nameBid infoField typedimensionData typestring.text.value |
| bidtypeDisplay nameBid typeField typedimensionData typestring.text.value |
| campaign_end_dateDisplay nameCampaign end dateField typedimensionData typestring.time.date |
| campaign_start_dateDisplay nameCampaign start dateField typedimensionData typestring.time.date |
| campaignbuyingtypeDisplay nameCampaign buying typeDescriptionThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buyingField typedimensionData typestring.text.value |
| campaignconfigured_statusDisplay nameCampaign configured statusField typedimensionData typestring.text.value |
| campaignobjectiveDisplay nameCampaign objectiveDescriptionThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertisingField typedimensionData typestring.text.value |
| campaignstatusDisplay nameCampaign statusField typedimensionData typestring.text.value |
| ClicksDisplay nameClicks (all)Field typemetricData typeint.number.value |
| costDisplay nameCostField typemetricData typefloat.currency.value |
| cost_eurDisplay nameCost (EUR)DescriptionAdvertising cost converted to eurosField typemetricData typefloat.currency.value |
| cost_gbpDisplay nameCost (GBP)DescriptionAdvertising cost in your account currencyField typemetricData typefloat.currency.value |
| cost_usdDisplay nameCost (USD)DescriptionAdvertising cost converted to US dollarsField typemetricData typefloat.currency.value |
| creative_bodyDisplay nameAd bodyField typedimensionData typestring.text.value |
| creative_call_to_action_typeDisplay nameAd call_to_action typeField typedimensionData typestring.text.value |
| creative_image_urlDisplay nameAd creative image URLField typedimensionData typestring.text.url |
| creative_link_urlDisplay nameInternal destination URLField typedimensionData typestring.text.url |
| creative_nameDisplay nameCreative nameField typedimensionData typestring.text.value |
| creative_object_typeDisplay nameAd creative object typeField typedimensionData typestring.text.value |
| creative_object_urlDisplay nameExternal destination URLField typedimensionData typestring.text.url |
| creative_template_urlDisplay nameTracking template URLField typedimensionData typestring.text.url |
| creative_thumbnail_urlDisplay nameAd creative thumbnail URLField typedimensionData typestring.text.url |
| creative_titleDisplay nameCreative titleField typedimensionData typestring.text.value |
| creative_url_tagsDisplay nameAd url tagsField typedimensionData typestring.text.value |
| currencyDisplay nameCurrencyField typedimensionData typestring.text.value |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics .com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| destinationURLDisplay nameDestination URLField typedimensionData typestring.text.url |
| estimated_ad_recallersDisplay nameEstimated ad recall lift (people)DescriptionAn estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand Awareness ObjectiveField typemetricData typeint.number.value |
| estimated_ad_recallers_lower_boundDisplay nameEstimated ad recall lift (lower bound)DescriptionPlease note that this field will be removed on 2024-03-25Field typemetricData typeint.number.value |
| estimated_ad_recallers_upper_boundDisplay nameEstimated ad recall lift (upper bound)DescriptionPlease note that this field will be removed on 2024-03-25Field typemetricData typeint.number.value |
| impression_deviceDisplay nameImpression deviceField typedimensionData typestring.text.value |
| impressionsDisplay nameImpressionsDescriptionThe number of times your ads were on screenField typemetricData typeint.number.value |
| landing_page_viewsDisplay nameLanding page viewsField typemetricData typeint.number.value |
| offline_conversions_leadsDisplay nameOffline leadsField typemetricData typeint.number.value |
| offline_other_conversionDisplay nameOffline other conversionsField typemetricData typeint.number.value |
| offsite_conversion_valueDisplay nameWebsite conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_add_payment_infoDisplay nameWebsite adds of payment info conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_add_to_cartDisplay nameWebsite adds to cart conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_add_to_wishlistDisplay nameWebsite adds to wishlist conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_complete_registrationDisplay nameWebsite registrations completed conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_customDisplay nameWebsite custom conversions valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_initiate_checkoutDisplay nameWebsite checkouts initiated conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_leadDisplay nameWebsite leads conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_purchaseDisplay nameWebsite purchases conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_searchDisplay nameWebsite searches conversion valueField typemetricData typefloat.currency.value |
| offsite_conversion_value_fb_pixel_view_contentDisplay nameWebsite content views conversion valueField typemetricData typefloat.currency.value |
| offsite_conversionsDisplay nameWebsite conversionsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_add_payment_infoDisplay nameWebsite adds of payment infoField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_add_to_cartDisplay nameWebsite adds to cartField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_add_to_wishlistDisplay nameWebsite adds to wishlistField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_complete_registrationDisplay nameWebsite registrations completedField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_customDisplay nameWebsite custom conversionsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_initiate_checkoutDisplay nameWebsite checkouts initiatedField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_leadDisplay nameWebsite leadsField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_purchaseDisplay nameWebsite purchasesField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_searchDisplay nameWebsite searchesField typemetricData typeint.number.value |
| offsite_conversions_fb_pixel_view_contentDisplay nameWebsite content viewsField typemetricData typeint.number.value |
| onsite_conversion.lead_groupedDisplay nameOn-Facebook leadsField typemetricData typeint.number.value |
| outbound_clicksDisplay nameOutbound clicksDescriptionThe number of clicks on links that take people off Facebook-owned propertiesField typemetricData typeint.number.value |
| platform_positionDisplay namePlatform positionField typedimensionData typestring.text.value |
| post_saveDisplay namePost SavesField typemetricData typeint.number.value |
| promoted_post_captionDisplay namePromoted post captionField typedimensionData typestring.text.value |
| promoted_post_created_timeDisplay namePromoted post created dateField typedimensionData typestring.time.date |
| promoted_post_descriptionDisplay namePromoted post descriptionField typedimensionData typestring.text.value |
| promoted_post_destination_urlDisplay namePromoted post destination URLField typedimensionData typestring.text.url |
| promoted_post_full_pictureDisplay namePromoted post image URLField typedimensionData typestring.text.url |
| promoted_post_iconDisplay namePromoted post iconField typedimensionData typestring.text.value |
| promoted_post_idDisplay namePromoted post IDField typedimensionData typestring.text.value |
| promoted_post_id_igDisplay namePromoted post Instagram IDField typedimensionData typestring.text.value |
| promoted_post_messageDisplay namePromoted post messageField typedimensionData typestring.text.value |
| promoted_post_nameDisplay namePromoted post nameField typedimensionData typestring.text.value |
| promoted_post_permalink_urlDisplay nameLink to promoted postField typedimensionData typestring.text.url |
| promoted_post_permalink_url_igDisplay nameLink to promoted Instagram postField typedimensionData typestring.text.url |
| promoted_post_pictureDisplay namePromoted post thumbnail URLField typedimensionData typestring.text.url |
| promoted_post_privacyDisplay namePromoted post privacyField typedimensionData typestring.text.value |
| promoted_post_privacy_descriptionDisplay namePromoted post privacy descriptionField typedimensionData typestring.text.value |
| promoted_post_sourceDisplay namePromoted post sourceField typedimensionData typestring.text.value |
| promoted_post_storyDisplay namePromoted post storyField typedimensionData typestring.text.value |
| promoted_post_typeDisplay namePromoted post typeField typedimensionData typestring.text.value |
| publisher_platformDisplay namePublisher platformDescriptionDistinguishes between platforms like Facebook and InstagramField typedimensionData typestring.text.value |
| reachDisplay nameReachDescriptionThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
| reach28dDisplay nameReach (28d)DescriptionThe number of people who saw your ads at least once in the last 28 days. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
| reach7dDisplay nameReach (7 days)DescriptionThe number of people who saw your ads at least once in the last 7 days. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
| spend_capDisplay nameAccount spend capField typedimensionData typefloat.currency.value |
| timezone_idDisplay nameAccount timezone IDField typedimensionData typestring.text.value |
| unique_action_commentDisplay nameUnique post commentsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_followDisplay nameUnique question followsDescriptionPlease note that this field will be removed on 2017-04-18Field typemetricData typeint.number.value |
| unique_action_likeDisplay nameUnique page likesDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_link_clickDisplay nameUnique link clicksField typemetricData typeint.number.value |
| unique_action_page_engagementDisplay nameUnique page engagementsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_photo_viewDisplay nameUnique photo viewsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_postDisplay nameUnique post sharesDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_post_engagementDisplay nameUnique post engagementsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_post_reactionDisplay nameUnique post reactionsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_video_playDisplay nameUnique clicks to play videoDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_action_video_viewDisplay nameUnique three-second video viewsDescriptionPlease note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| unique_inline_link_clicksDisplay nameUnique inline link clicksDescriptionThe number of people who performed an inline link clickField typemetricData typeint.number.value |
| unique_outbound_clicksDisplay nameUnique outbound clicksDescriptionThe number of people who performed an outbound clickField typemetricData typeint.number.value |
| UniqueActionsDisplay namePeople taking actionDescriptionThe number of people who took an action that was attributed to your ads. Please note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
| UniqueClicksDisplay nameUnique clicks (all)Field typemetricData typeint.number.value |
| utm_campaignDisplay nameCampaign (utm)DescriptionValue of the utm_campaign parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_contentDisplay nameContent (utm)DescriptionValue of the utm_content parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_mediumDisplay nameMedium (utm)DescriptionValue of the utm_medium parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_sourceDisplay nameSource (utm)DescriptionValue of the utm_source parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
| utm_termDisplay nameTerm (utm)DescriptionValue of the utm_term parameter extracted from the ad destination URLField typedimensionData typestring.text.value |
Table: VIDEO #
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| action_video_viewDisplay nameThree-second video viewsField typemetricData typeint.number.value |
| ad_idDisplay nameAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| ad_nameDisplay nameAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adset_idDisplay nameAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adset_nameDisplay nameAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| adstatusDisplay nameAd statusField typedimensionData typestring.text.value |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| platform_positionDisplay namePlatform positionField typedimensionData typestring.text.value |
| publisher_platformDisplay namePublisher platformDescriptionDistinguishes between platforms like Facebook and InstagramField typedimensionData typestring.text.value |
| video_10_sec_watched_actionsDisplay nameTen-second video viewsDescriptionThe number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first. Please note that this field will be removed on 2020-01-20Field typemetricData typeint.number.value |
| video_15_sec_watched_actionsDisplay name15-second video views (Deprecated)DescriptionPlease note that this field will be removed on 2018-07-30Field typemetricData typeint.number.value |
| video_30_sec_watched_actionsDisplay name30-second video viewsDescriptionThe number of times your video was watched for an aggregate of at least 30 seconds, or for nearly its total length, whichever happened firstField typemetricData typeint.number.value |
| video_average_watch_timeDisplay nameVideo average watch timeDescriptionThe average time a video was played in seconds, including any time spent replaying the video for a single impression. As this contains replays, the watch time may be longer than the actual video lengthField typemetricData typefloat.number.value |
| video_p100_watched_actionsDisplay nameVideo watches at 100%DescriptionThe number of times your video was watched at 100% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p25_watched_actionsDisplay nameVideo watches at 25%DescriptionThe number of times your video was watched at 25% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p50_watched_actionsDisplay nameVideo watches at 50%DescriptionThe number of times your video was watched at 50% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p75_watched_actionsDisplay nameVideo watches at 75%DescriptionThe number of times your video was watched at 75% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_p95_watched_actionsDisplay nameVideo watches at 95%DescriptionThe number of times your video was watched at 95% of its length, including watches that skipped to this pointField typemetricData typeint.number.value |
| video_thruplay_watched_actionsDisplay nameThruPlay actionsDescriptionThe number of times your video was played to completion, or for at least 15 secondsField typemetricData typeint.number.value |
Table: CAMPAIGN #
| account_statusDisplay nameAccount statusField typedimensionData typestring.text.value |
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| campaign_budget_remainingDisplay nameCampaign budget remainingField typedimensionData typefloat.currency.value |
| campaign_daily_budgetDisplay nameCampaign daily budgetField typedimensionData typefloat.currency.value |
| campaign_end_dateDisplay nameCampaign end dateField typedimensionData typestring.time.date |
| campaign_lifetime_budgetDisplay nameCampaign lifetime budgetField typedimensionData typefloat.currency.value |
| campaign_start_dateDisplay nameCampaign start dateField typedimensionData typestring.time.date |
| campaignbuyingtypeDisplay nameCampaign buying typeDescriptionThe method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buyingField typedimensionData typestring.text.value |
| campaignconfigured_statusDisplay nameCampaign configured statusField typedimensionData typestring.text.value |
| campaignobjectiveDisplay nameCampaign objectiveDescriptionThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertisingField typedimensionData typestring.text.value |
| campaignspend_capDisplay nameCampaign spending limitField typedimensionData typefloat.currency.value |
| campaignstatusDisplay nameCampaign statusField typedimensionData typestring.text.value |
| costDisplay nameCostField typemetricData typefloat.currency.value |
| cost_eurDisplay nameCost (EUR)DescriptionAdvertising cost converted to eurosField typemetricData typefloat.currency.value |
| cost_gbpDisplay nameCost (GBP)DescriptionAdvertising cost in your account currencyField typemetricData typefloat.currency.value |
| cost_usdDisplay nameCost (USD)DescriptionAdvertising cost converted to US dollarsField typemetricData typefloat.currency.value |
| currencyDisplay nameCurrencyField typedimensionData typestring.text.value |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| platform_positionDisplay namePlatform positionField typedimensionData typestring.text.value |
| publisher_platformDisplay namePublisher platformDescriptionDistinguishes between platforms like Facebook and InstagramField typedimensionData typestring.text.value |
| reachDisplay nameReachDescriptionThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
| spend_capDisplay nameAccount spend capField typedimensionData typefloat.currency.value |
| store_visits_point_estimateDisplay nameStore visits point estimateDescriptionThis field is still being developed by Facebook and as such it might not return any data. Please note that this field will be removed on 2021-05-01Field typemetricData typeint.number.value |
Table: CONVERSION #
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| ActionDeviceDisplay nameAction deviceField typedimensionData typestring.text.value |
| ActionsDisplay nameActionsField typemetricData typeint.number.value |
| ActionTypeWithCustomLabelsDisplay nameAction typeDescriptionThe kind of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn’t click on it. Action types include Page likes, app installs, conversions, event responses and more. Custom conversion types will be listed by their labelField typedimensionData typestring.text.value |
| actionvalueDisplay nameTotal action valueField typemetricData typefloat.currency.value |
| ad_idDisplay nameAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| ad_nameDisplay nameAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adset_idDisplay nameAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adset_nameDisplay nameAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| destinationURLDisplay nameDestination URLField typedimensionData typestring.text.url |
| publisher_platformDisplay namePublisher platformDescriptionDistinguishes between platforms like Facebook and InstagramField typedimensionData typestring.text.value |
| UniqueActionsDisplay namePeople taking actionDescriptionThe number of people who took an action that was attributed to your ads. Please note that this field will be removed on 2024-10-30Field typemetricData typeint.number.value |
Table: GEO #
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| action_leadgen.otherDisplay nameLeads (form)DescriptionPlease note that this field will be removed on 2020-03-25Field typemetricData typeint.number.value |
| action_link_clickDisplay nameLink clicksField typemetricData typeint.number.value |
| action_video_viewDisplay nameThree-second video viewsField typemetricData typeint.number.value |
| ad_idDisplay nameAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| ad_nameDisplay nameAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adset_idDisplay nameAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adset_nameDisplay nameAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| adsetstatusDisplay nameAd set statusField typedimensionData typestring.text.value |
| campaignobjectiveDisplay nameCampaign objectiveDescriptionThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertisingField typedimensionData typestring.text.value |
| ClicksDisplay nameClicks (all)Field typemetricData typeint.number.value |
| costDisplay nameCostField typemetricData typefloat.currency.value |
| cost_eurDisplay nameCost (EUR)DescriptionAdvertising cost converted to eurosField typemetricData typefloat.currency.value |
| cost_gbpDisplay nameCost (GBP)DescriptionAdvertising cost in your account currencyField typemetricData typefloat.currency.value |
| cost_usdDisplay nameCost (USD)DescriptionAdvertising cost converted to US dollarsField typemetricData typefloat.currency.value |
| CountryDisplay nameCountry codeField typedimensionData typestring.geo.country.twolettercode |
| CountrynameDisplay nameCountryField typedimensionData typestring.geo.country |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| impressionsDisplay nameImpressionsDescriptionThe number of times your ads were on screenField typemetricData typeint.number.value |
| onsite_conversion.lead_groupedDisplay nameOn-Facebook leadsField typemetricData typeint.number.value |
| reachDisplay nameReachDescriptionThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
| RegionDisplay nameRegionField typedimensionData typestring.geo.region |
Table: AGE_GENDER #
| AccountID_fromFADisplay nameAccount IDDescriptionThe ID number of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| Accountname_fromFADisplay nameAccount nameDescriptionThe name of your ad account, which groups your advertising activityField typedimensionData typestring.text.value |
| action_leadgen.otherDisplay nameLeads (form)DescriptionPlease note that this field will be removed on 2020-03-25Field typemetricData typeint.number.value |
| action_video_viewDisplay nameThree-second video viewsField typemetricData typeint.number.value |
| ad_idDisplay nameAd IDDescriptionThe unique ID of the ad that you’re viewing in reportingField typedimensionData typestring.text.value |
| ad_nameDisplay nameAd nameDescriptionThe name of the ad that you’re viewing in the reportField typedimensionData typestring.text.value |
| adcampaign_idDisplay nameCampaign IDDescriptionThe unique ID number of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adcampaign_nameDisplay nameCampaign nameDescriptionThe name of the advertising campaign that you’re viewing in reportingField typedimensionData typestring.text.value |
| adset_idDisplay nameAd set IDDescriptionThe unique ID of the ad set you’re viewing in reportsField typedimensionData typestring.text.value |
| adset_nameDisplay nameAd set nameDescriptionThe name of the ad set that you’re viewing in reportingField typedimensionData typestring.text.value |
| adsetstatusDisplay nameAd set statusField typedimensionData typestring.text.value |
| AgeDisplay nameAgeField typedimensionData typestring.person.age |
| campaignobjectiveDisplay nameCampaign objectiveDescriptionThe objective you selected for your campaign. Your objective reflects the goal you want to achieve with your advertisingField typedimensionData typestring.text.value |
| ClicksDisplay nameClicks (all)Field typemetricData typeint.number.value |
| costDisplay nameCostField typemetricData typefloat.currency.value |
| cost_eurDisplay nameCost (EUR)DescriptionAdvertising cost converted to eurosField typemetricData typefloat.currency.value |
| cost_gbpDisplay nameCost (GBP)DescriptionAdvertising cost in your account currencyField typemetricData typefloat.currency.value |
| cost_usdDisplay nameCost (USD)DescriptionAdvertising cost converted to US dollarsField typemetricData typefloat.currency.value |
| dataSourceNameDisplay nameData sourceDescriptionThe name of the source for this data, as listed on My Pro Metrics.com/docsField typedimensionData typestring.text.value |
| DateDisplay nameDateDescriptionDate, e.g. 2017-01-31Field typedimensionData typestring.time.date |
| GenderDisplay nameGenderField typedimensionData typestring.person.gender |
| impressionsDisplay nameImpressionsDescriptionThe number of times your ads were on screenField typemetricData typeint.number.value |
| onsite_conversion.lead_groupedDisplay nameOn-Facebook leadsField typemetricData typeint.number.value |
| reachDisplay nameReachDescriptionThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same peopleField typemetricData typeint.number.value |
