We’ve listed below the different limits for historical ranges, API delays, and recommended refresh windows of data available from different data sources.
A standard My Pro Metrics subscription supports as much history as each data source allows (data warehouse, cloud storage, and data lake subscriptions are an exception with an upgradable limit of 2 years).
The refresh window determines how many days of data will be updated every time the data is refreshed. Learn more about refresh windows.
Please note that this list isn’t exhaustive. If a data source doesn’t have a recommended refresh window, 3 days is a good starting point.
Date range in data blends
If you’re using data blending to pull data from multiple data sources, update the query date range to fit the most restrictive date range. You can also use the Return partial data for different maximum historical date ranges setting to fetch partial data for different maximum historical date ranges. You can find this setting in the query options.
| Data source | Historical range (HR), API delay, and recommended refresh window where available |
|---|---|
| ActiveCampaign | HR: No known limitationsRefresh window: 2-3 days |
| Ad + Google Analytics Data | HR: Depends on the selected data sources — please see data source-specific historical ranges. |
| Adform | HR: Last 397 days of data |
| Adjust | HR: No known limitationsRefresh window: 2-3 days |
| Adobe Analytics | HR: Lifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once. |
| Adobe Analytics 2.0 | HR: Lifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once. |
| Adobe Commerce (Magento 2) | HR: No known limitationsRefresh window: 2-3 days |
| AdRoll | HR: The AdRoll API doesn’t provide data older than 2012-01-01. |
| Adtraction | HR: No known limitationsRefresh window: 3 days |
| Affluent | HR: Account lifetimeRefresh window: 2-3 days |
| Ahrefs | HR: Up to last 5 years |
| Amazon Ads | HR: Last 60 days of dataRefresh window: 3 days, as click verification may take that long.API delay: 12 hours for most metrics, up to 48 hours for sales-related conversions and derived metrics (ACOS, ROAS) |
| Amazon DSP | HR: 90 daysRefresh window: 2-3 days |
| Amazon Seller Central | HR: 2 yearsRefresh window: 2 days |
| Apple Search Ads | HR:Up to 24 months on a monthly level and overallUp to 365 days on a weekly levelUp to 90 days on a daily level |
| Appsflyer | HR: 90 days for Event export dataRefresh window: 2 days |
| Awin | HR: No known limitationsRefresh window: 2 days |
| Bambuser | HR: No known limitationsRefresh window: 2-3 days |
| Basis | HR: No known limitationsRefresh window: 2-3 days |
| Beeswax | HR: No known limitationsRefresh window: 2-3 days |
| BigCommerce | HR: No known limitationsRefresh window: 2-3 days |
| BigQuery | HR: Depends on data in the data warehouse. |
| Bing Webmaster Tools | HR: The longest available dataset period is 6 months. |
| Branch | HR: Data available since 2017-10-14. |
| Brevo | HR: No known limitationsRefresh window: 2-3 days |
| CallRail | HR: 25 months |
| Campaign Monitor | HR: No known limitationsRefresh window: 2-3 days |
| Capterra PPC | HR: No known limitations |
| Capterra Reviews | HR: Returns max 250 most recent reviews.Refresh window: 1 day |
| Celtra | HR: No known limitationsRefresh window: 2-3 days |
| Centra | HR: No known limitationsRefresh window: 2-3 days |
| CJ Affiliate (Commission Junction) | HR: No known limitationsRefresh window: 2-3 days |
| Clockify | HR: No known limitationsRefresh window: 2-3 days |
| Close CRM | HR: No known limitationsRefresh window: 2-3 days |
| Criteo | HR: Last 2 years. |
| Criteo Retail Media | HR: The report date window has a max of 100 days; data is retained for up to 3 years.Refresh window: 5 days |
| Database (Google Apps Script) | HR: Historical limits will be based on what data is available in the database. |
| DoubleVerify | HR: No known limitationsAPI delay: Depending on the query type:Meta (Proprietary Media Gardens) report: 3-day delaySnapchat (Proprietary Media Gardens) report: 12-hour delayTikTok (Proprietary Media Gardens) report: 42-hour delayTwitter (Proprietary Media Gardens) report: 126-hour delayYouTube (Proprietary Media Gardens) report: 2-day delayRefresh window: 2-3 days |
| Ecwid | HR: No known limitationsRefresh window: 1 day |
| Everflow | HR: Site lifetimeRefresh window: 2-3 days |
| Facebook Ads | HR: The Facebook Ads API doesn’t provide:Data older than 2012-09-28Demographic data older than 2013-01-01Device data older than 2014-07-03Ad insights data older than 37 months (reference)Reach data with breakdowns older than last 13 months.Unique count data older than last 13 monthsHourly data older than last 13 monthsRefresh window: Set to the maximum of your attribution windows on the platform. |
| Facebook Billing Data | HR: No known limitationsRefresh window: 2-3 days |
| Facebook Insights | HR: Though it doesn’t appear to be recorded anywhere, organic reach values are not tracked before October 2017 (and maybe sooner, it could be a rolling window).Insights only retains last 2 years of data, older data is subject to removal.API delay: 0-4 daysRefresh window: 5 days |
| Facebook Public Data | HR: Due to the post feed limitation in the Graph API, it will return approximately 600 ranked, published posts per year. |
| Flashtalking | HR: 60 months. Campaigns which have closed date greater than 18 months from today will be excluded from the API.Refresh window: 2-3 days |
| G2 Reviews | HR: No known limitationsRefresh window: 2-3 days |
| Glassdoor Reviews | HR: 250 latest reviews for a company.Refresh window: 1 day |
| Google Ad Manager | HR: Up to 3 years of data |
| Google AdSense | HR: Last 3 years |
| Google Ads | HR: No known limitations, assumed to be account lifetime.Refresh window: Set to the maximum of your attribution windows on the platform. |
| Google Ads Keyword Planner | HR: No known limitationsRefresh window: 2-3 days |
| Google Analytics 4 | HR: User-level data, including conversions, is deleted after 14 months, and age, gender, and interest data after 2 months. For all other event data, you may choose the length of retention to be 2 or 14 months. Learn more in Google’s documentation.If you’re using Google Analytics 360, you can set the data retention to 26, 38, or 50 months. Learn more in Google’s documentation.Refresh window: Set to 12 days to allow for modelled conversions to be finalized. |
| Google Campaign Manager 360 | HR: 2 years for most data; 60 days for Floodlight reports, Multi-channel Funnel reports, and Path to conversion reports. 31 days for keyword data.API delay: 1 dayRefresh window: 3 days |
| Google Display & Video 360 | Default: Last 2 years of dataFloodlight report: Last 2 months of data |
| Google Merchant Center | HR: No known limitationsRefresh window: 2-3 days |
| Google My Business | HR: Last 18 months of data.Total review count: total current number of reviews, not limited to the past 18 monthsAvg overall star rating: the current avg star rating of the location, based on all the reviews and not limited to the past 18 monthsAPI delay: 2 daysRefresh window: 4 days |
| Google PageSpeed Insights | HR: No historical data. Only returns the data from the moment when the query is performed. |
| Google Play Console | Refresh window: 1 day |
| Google Search Ads 360 | HR: Data available from January 1, 2019. |
| Google Search Console | HR: Last 16 months of dataAPI delay: 2 daysRefresh window: 4 days |
| Google Sheets | HR: No known limitations. |
| Google Trends | HR: Returns data from 2004 onwards and only the last 31 days for Daily Trends. |
| Harvest | HR: No known limitationsRefresh window: 2-3 days |
| Hotjar | HR: No known limitationsRefresh window: 2-3 days |
| HubSpot | HR: Account lifetime. |
| Ignite | HR: Data available since 2018-08-01 for residential listings and since 2020-08-26 for commercial listings. |
| Impact | HR: 366 days at a timeRefresh window: 2-3 days |
| Indeed Reviews | HR: 200 latest reviews for a companyRefresh window: 1 day |
| Instagram Insights | HR: Stories disappear after 24 hours. Metrics data is stored for up to 2 years. Media endpoint gets a maximum of 10,000 of the most recently created objects.API delay: 0-4 daysRefresh window: 5 days |
| Instagram Public Data | HR: Profile posts up to 2 years old; Stories disappear from results after 24 hours. Post Search fetches posts published in the last 24 hours, to a maximum of 250 posts. |
| Integral Ad Science | HR: No known limitationsRefresh window: 2-3 days |
| IQM | HR: No known limitationsRefresh window: 2-3 days |
| JSON/CSV/XML | HR: Historical limits depend on the API/web service you are connecting to. Please check the documentation for the source system. |
| Kwai Ads | HR: Historical data is supported starting from the time the account first generates exposure.Refresh window: 2-3 days |
| Lazada Ads | HR: No known limitationsRefresh window: 2-3 days |
| Lazada Commerce | HR: No known limitationsRefresh window: 2-3 days |
| LINE Ads | HR: No known limitationsRefresh window: 2-3 days |
| LinkedIn Ads | HR: Non-demographic data available for the last 10 years. Daily demographic-based analytics available for the last 6 months, and all other granularities for 2 years.Refresh window: Set to the maximum of your attribution windows on the platform. |
| LinkedIn Company Pages | HR: Share statistics and follower statistics for up to 12 months. Note that some page metrics are lifetime totals.API delay: 2 days for post |
| LiveIntent | HR: No known limitationsRefresh window: 3 days |
| Mailchimp | HR: No known limitations, assumed to be account lifetime |
| Marketo | API delay: 1 dayRefresh window: 3 days |
| Matomo | HR: No known limitationsRefresh window: 2-3 days |
| Meltwater | HR: News data is available from 2009. Social data is available for the last 15 months. User’s package may limit this.Refresh window: 2-3 days |
| Microsoft Advertising | HR: Max 3 years of data, but depends on the report type. More information in Microsoft Advertising API docs.Refresh window: Set to the maximum of your attribution windows on the platform. |
| Mixpanel | HR: No known limitations |
| Moloco DSP | HR: No known limitationsRefresh window: 2-3 days |
| Moz | HR: No historical data is available in the API. All data is current-state. |
| Nexxen DSP | HR: No known limitationsRefresh window: 2-3 days |
| Nielsen Digital Ad Ratings | Refresh window: 2 days (lifetime data) |
| Omnisend | HR: No known limitationsRefresh window: 2-3 days |
| Outbrain Amplify | HR: Account lifetime |
| Outbrain DSP (Zemanta) | HR: No known limitationsRefresh window: 2-3 days |
| Salesforce Account Engagement (Pardot) | HR: Earliest start date is 1999-02-01 |
| Piano Analytics (AT Internet) | HR: Data available from 2017-01-01 or site lifetimeRefresh window: 2-3 days |
| Pinterest Ads | HR: UI reporting only allows up to the past 25 months of data, in some cases can be up to a year before the current date. API allows 30 months of data for non-hourly breakdowns.Refresh window: Set to the maximum of your attribution windows on the platform. |
| Pinterest Organic | HR: Cannot be more than 90 days back from today. |
| Pinterest Public Data | HR: Only reports lifetime metrics. Can only get 50 pins per user. |
| Pipedrive | HR: No known limitationsRefresh window: 1 day |
| Piwik PRO | HR: No known limitationsRefresh window: 2-3 days |
| PrestaShop | HR: No known limitationsRefresh window: 2-3 days |
| Prisjakt | HR: No known limitationsRefresh window: 1 day |
| Quantcast | HR: No known limitationsRefresh window: 2-3 days |
| Quora Ads | HR: Quora Ads has a limit of 2000 requests per hour. Learn more in Quora’s documentation.Refresh window: Set to the maximum of your attribution windows on the platform. |
| Rakuten Advertising | HR: The API is limited to the last 4 years. The reporting UI is limited to the last 3 years.Refresh window: 2-3 days |
| Readpeak | HR: No known limitationsRefresh window: 2-3 days |
| Recharge | HR: No known limitationsRefresh window: 2-3 days |
| Reddit Ads | HR: 6 months of campaign data |
| RTB House | HR: No known limitationsRefresh window: 2-3 days |
| Salesforce | HR: No known limitations |
| Salesforce Account Engagement (Pardot) | HR: Earliest start date is 1999-02-01 |
| Semrush Analytics | HR: Can pull data from US databases from 2012 forward, other locations’ historical range may be less. Users can pull current data (today), and some report types allow for pulling from past months — please note that this costs more credits. |
| Semrush Projects | HR: Can pull data from US databases from 2012 forward, other locations’ historical range may be less. Users can pull current data (today), and some report types allow for pulling from past months — please note that this costs more credits. |
| Shopee Ads | HR: No known limitationsRefresh window: 2-3 days |
| Shopee Commerce | HR: For order items, max date range is 15 days.Refresh window: 2-3 days |
| Shopify | HR: Lifetime of the storeShopify data is imported once per day per store, so this may introduce data delays |
| Similarweb | HR: 31 days for the App data report. Until the latest completed month for the Traffic source report.Refresh window: 1 day |
| Slack | HR: No known limitationsRefresh window: 1 day |
| Smarp | HR: No known limitationsRefresh window: 2-3 days |
| Snapchat Marketing | HR: No known limitationsAPI delay: 2 daysRefresh window: 4 days |
| Snowflake | HR: Historical limits will be based on what data is available in the data warehouse. |
| Spotify Ads | HR: No known limitationsRefresh window: 2-3 days |
| Sprout Social | HR: No known limitationsRefresh window: 1 day |
| Squarespace Commerce | HR: No known limitationsRefresh window: 2-3 days |
| StackAdapt | HR: No known limitations, assumed to be account lifetime. |
| Stripe | HR: No known limitations, assumed to be account lifetime. |
| Taboola | HR: No known limitations, assumed to be account lifetime. |
| Teads | HR: Reporting data is available from January 2020 onwards.Refresh window: 2-3 days |
| The Trade Desk | HR: API can only pull data created on or after June 20, 2017. My Pro Metrics supports the last 180 days from the first client login.For example, if you connect The Trade Desk to My Pro Metrics for the first time on January 1, 2022, the oldest date you can pull data from is 180 days before that. This will stay the same for as long as you use this connector. |
| Threads Insights | HR: Profile data not available for the period before 2024-04-13. Post data not available for the period before 2024-04-13. Threads data not available before 2023-06-07.Refresh window: 2 days |
| TikTok Ads | HR: Account lifetimeAPI delay: Spend-related metrics have a latency of 48 hours. Learn more about data latency in TikTok Ads’ documentation. |
| TikTok Organic | HR: Last 60 daysRefresh window: 3-4 days |
| Tradedoubler | HR: 730 daysRefresh window: 2-3 days |
| Tripadvisor Reviews | HR: 100 latest reviews for the selected locationRefresh window: 1 day |
| Vibe | HR: The API supports querying any historical data in 45-day window. It’s also recommended to fetch at least one day of historical data and exclude the most recent day to avoid incomplete results.Refresh window: 2-3 days |
| Vimeo Public Data | HR: No known limitations |
| Wix Commerce | HR: No known limitationsRefresh window: 2-3 days |
| WooCommerce | HR: No known limitationsRefresh window: 2-3 days |
| X Ads (Twitter) | HR: Account lifetime, though 30-day fetches are recommended.API delay: 2 daysRefresh window: Set to the maximum of your attribution windows on the platform. |
| X Organic (Twitter) | HR: Up to last 90 days for Tweet engagementRefresh window: 7-8 days |
| Xandr | HR: 45 days for Geo & Domain level reporting |
| Xing Ads | HR: For lifetime values data is available from 2019-04-16.Refresh window: 2-3 days |
| Yahoo DSP | HR: Can fetch data up to 2 years; data older than that is purged and cannot be requested. |
| Yahoo! Japan Search Ads | HR: 37 monthsRefresh window: 5 days |
| Yahoo! Japan Display Ads | HR: 37 monthsRefresh window: 5 days |
| Yandex.Direct | HR: Statistics are available for the last 3 years. |
| Yandex.Metrica | HR: No known limitations |
| Yelp Reviews | HR: No known limitationsRefresh window: 2-3 days |
| Yext | HR: No known limitationsRefresh window: 2-3 days |
| YouTube | HR: No known limitations, should fetch from the beginning of the account’s lifetime. Note that some query types, such as Videos Performance, only fetch the last 1000 videos published. |
| YouTube Public Data | HR: No known limitationsRefresh window: 2-3 days |
| Zoho CRM | HR: No known limitationsRefresh window: 2-3 days |
